Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. 

Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.

In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves. 

Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.

Episode Breakdown:

00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity

01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder

04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner

08:29 Listening to the Community Wellness Menopause and the Sandwich Generation

12:08 Growing Pearl and Rose Through Collaboration Events and Membership

18:22 Vulnerability Breast Cancer and Showing Up on Social Media

21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New Founders

Connect with Lisa Schneider:

Follow Pearl and Rose on Instagram

Links:

Subscribe to The FoundHer Files and check out our female founded holiday gift guide! 

Follow Dear FoundHer... on Instagram

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Hosted on Acast. See acast.com/privacy for more information.

Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. 

Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to consumer channels. Lindsay Pinchuk talks with perfectwhitetee co-founders Jen Menchaca and Lisa Hickey about the years they spent in showrooms and retail stores, the gap they saw for reliable year round basics and the way a partnership with a fabric expert let them obsess over fit, fabric and how their pieces actually feel on real women. They describe fit tests on bodies of different ages and sizes and they show how feedback from boutiques and customers turns each tee and sweatshirt into a staple women reorder in multiple colors.

When COVID hit, their independent retail partners served as a lifeline as supply chains stalled and boutiques turned to perfectwhitetee for product they could still put in customers’ hands. From there the direct to consumer side grew as shoppers sent DMs that asked for more colors and styles, which pushed Jen and Lisa to build a Shopify site and to treat lifestyle driven ads and email as key tools for connection and loyalty. Again and again they come back to a simple idea. Strong basics and strong businesses start with a clear customer, a clear edge and a community that trusts you in both retail and direct to consumer spaces.

Episode Breakdown:

00:00 How Listening To Customers Built A Cult Basics Brand

03:12 Meet perfectwhitetee Founders Jen Menchaca And Lisa Hickey

04:22 From Showroom And Retail Stores To The Perfect White Tee Idea

06:50 Spotting A Gap In Basics And Building A Fabric First Fashion Brand

08:24 What Makes A Perfect White Tee Fit Fabric Community And Confidence

12:44 Launching Right Before COVID And Leaning On Retail Relationships

18:25 Relationships Community And A “No Asshole” Policy For Business Growth

24:23 From Wholesale To Direct To Consumer How Ads And UGC Fueled Demand

33:43 Black Friday Inventory Fail Owning Mistakes And Fixing Operations

41:37 What Is Next For perfectwhitetee Wovens Mens And Deeper Community

43:07 Three Actionable Steps For Women Starting A Product Business

Connect with Jen Menchaca and Lisa Hickey:

Follow perfectwhitetee on Instagram

Links:

Subscribe to The FoundHer Files and check out our female founded holiday gift guide! 

Follow Dear FoundHer... on Instagram

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE 

Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women create clarity, structure, and ease in their lives.

Lindsay Pinchuk and Ronna take a closer look at how a simple planning method Ronna created for her own family eventually grew into a workshop and consulting practice that now supports women who want more structure in their days. Along the way, Ronna discovered that her greatest growth came from in-person connection. She built her business by showing up at events, leading workshops, and forming real relationships inside the Dear FoundHer Forum. Those experiences offered encouragement, referrals, and a sense of belonging that helped her move through self-doubt and step into visibility with more confidence.

This episode encourages listeners to think about how community shapes their own work. What happens when you surround yourself with people who understand your goals? How does meaningful networking create opportunities that don’t appear through social media alone? Ronna’s story offers a reminder that business grows through connection, consistency, and the courage to keep showing up.

Episode Breakdown:

00:00 Introducing Ronna Belinky And The Mission Behind Workflows By Ronna

01:40 How Ronna Helps Women With Personal And Professional Time Management

07:15 Creating The Notebooks With Ronna System And Validating It Through Focus Groups

10:40 Why In Person Networking Drives Ronna’s Business Growth

16:10 Using Presentations To Explain A Unique Service And Attract Clients

20:05 Marketing Strategies That Actually Work For Service Based Businesses

22:09 Building Confidence And Overcoming Imposter Syndrome As A New Founder

26:43 Ronna’s Top Advice For Women Starting A Business

Connect with Ronna Belinky:

Visit Workflows by Ronna

Follow Ronna on Instagram

Links:

Join the Dear Foundher... Forum 

Follow Dear FoundHer... on Instagram

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th!

Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category.

Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter launch and then to the turning point that came with Shark Tank. She talks openly about rapid growth, the reality of running out of inventory, and the tough moment when she realized their team had grown faster than the business itself. Natalie explains how scaling back helped Bala regain clarity and why a lean structure now drives their strongest year yet. She also offers practical direction for early founders who want a business that can last. How do you know when to trust an idea that feels small? What protects a young company when momentum hits faster than expected? Natalie’s answers land with experience and honesty, and this episode will leave you with a clearer sense of what sustainable growth really looks like.

Episode Breakdown:

00:00 Why Community And Support Matter For Women Founders Over 40

05:17 Who Is Natalie Holloway And What Is Bala Fitness

06:11 Leaving Advertising Burnout, Traveling Asia And Discovering The Bala Bangles Idea

11:34 From Side Hustle To Kickstarter Funding Bala’s First $40K Production Run

14:19 Grassroots Marketing On Shopify, Social Media And In Studios To Prove Product Market Fit

17:43 Shark Tank Appearance, Pandemic Fitness Boom And Bala’s Explosive Growth

21:47 Building Then Shrinking The Team: Lessons In Hiring Fast And Scaling Smarter

26:44 Expanding Beyond Bangles: Volifying Dumbbells, Power Rings And The Fitness Category

27:50 Best Year Yet: How Bala Became A Lean Profitable Business With Trusted Agency Partners

30:51 Natalie’s Top Three Lessons For Female Founders On Profit, Hiring And Passion

35:33 Three Immediate Action Steps For New Entrepreneurs: Research, P&L And Documenting On Social

Connect with Natalie Holloway:

Follow Natalie on Instagram

Follow Bala on Instagram

Links:

Check out our gift guide!

Join us for our virtual networking and Forum Open House

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th 

Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.

Shane Shaps sits down with Lindsay Pinchuk to reflect on the turning points that reshaped her work as both a social media manager and a small business owner. She talks about the moment she noticed her brand no longer felt like hers and how rebuilding it helped her reconnect with her voice and her values. She also shares how her role evolved from handling every task herself to offering strategy and coaching in a way that supports clients without stretching her thin. Their conversation explores the reality of building a small team, the relief that comes with delegation, and the steady sense of direction that grows when you surround yourself with a community that understands the challenges of running a business.

Episode Breakdown:

00:00 Introduction to Shane Shaps and Big Voice Social

03:09 The Turning Point That Sparked a Rebrand

06:48 How Big Voice Social Evolved Its Services

08:47 Building a Flexible Team as a Small Business Owner

12:01 Marketing Strategies That Actually Supported Growth

14:54 Launching a Podcast as a Brand-Building Tool

21:06 Shane’s Advice for Small Business Owners

Connect with Shane Shaps:

Follow Shane on Instagram

Links:

Subscribe to The FoundHer Files

Follow Dear FoundHer on Instagram

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.

Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn’t feel right, and she explains why the partners you choose influence every decision that follows. Brynn also shares how simple observations inside her gym sparked the idea for MIRROR and why true innovation comes from understanding your customer more than from technical expertise. Her shift toward building Board highlights a deeper desire for connection and family, and the conversation leaves you asking a few grounding questions: Who do you trust to build with? What signals are you ignoring? How can your own life stage point you toward the work you’re meant to do next?

Episode Breakdown:

00:00 Building a Community for Women Entrepreneurs

02:50 Brynn Putnam's Journey: From Ballerina to Tech Founder

05:47 The Sale of MIRROR: Insights from a Successful Acquisition

09:04 Raising Venture Capital: Challenges and Experiences

11:48 Lessons Learned: The Importance of Partnering with the Right Investors

14:57 The Launch of Bored: A New Era of Family Gaming

17:59 Marketing Strategies for a New Product

20:58 The Story Behind Bored: Reimagining Family Game Night

24:05 Building Relationships with Investors

27:06 Key Takeaways for Aspiring Female Founders

Connect with Board and Brynn:

Follow Board on Instagram

Links:

Be the first to know about our Forum opportunity this holiday season!

Subscribe to The FoundHer Files

Follow Dear FoundHer on Instagram

Join us on Tour with Sunny + Jenn!

FoundHer Faves: 

Parallel Travel Bag

Merit Eye Shadow

Tree of Life Center

Dagne Dover Roma Packing Cubes

Samantha Fine Digital

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE

Fear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks with therapist and visibility coach Anna Holtzman about what’s really happening beneath the surface when we hesitate to show up. Why does sharing your work online or talking about your business feel so uncomfortable? And how can you train your body to see visibility as safe instead of threatening?

Anna shares how the fear of being seen is often a protective response, not a personal flaw, and how learning to recognize that can shift the way you approach your work. She explains her method of “graded exposure” (taking small, consistent steps toward being visible) as a way to build trust in yourself and lessen the grip of imposter syndrome over time.

This conversation feels like a gentle permission slip for anyone who’s tired of pretending to be confident. You’ll walk away with a deeper understanding of what it means to show up authentically and a few ways to make visibility feel less like a performance and more like self-trust in action.

Episode Breakdown:

00:00 The Fear of Visibility

12:03 Navigating Career Transitions

24:07 Overcoming Visibility Challenges

26:52 Building Comfort in Visibility

30:46 The Power of One-on-One Coaching

31:52 Authenticity in Consistency

35:01 Navigating Negative Feedback

39:05 Personalized Coaching Experiences

45:35 Actionable Steps to Increase Visibility

Links:

Follow Anna on Instagram

Register for Anna’s FREE Let Yourself Be Seen Workshop

Check Lindsay out on Anna’s Podcast!

Subscribe to The FoundHer Files

Get Tickets for Dear FoundHer.. on Tour

This Week’s FoundHer Faves:

Pistola Cassie Pants

Dudley Stephens

Parenting on Mars

Aviva App

The Law Office of Erin M. Wilson, LLC

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE

This week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.

Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.

Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.

You’ll learn:

• Why every business should have a Gift Guide (even in November!)
• How to choose a theme that aligns with your brand
• Ways to SWEEP your guide across social, email, and partnerships
• How to turn one simple idea into a full marketing cycle

And if you want step-by-step help building your own, you can grab Lindsay’s Gift Guide Blueprint inside The FoundHer Files newsletter.

Key Takeaways

• Gift Guides work because they’re collaborative. Featuring other brands multiplies your reach through shares, tags, and partnerships.
• They’re timeless. You can reuse and adapt them for holidays, Mother’s Day, back-to-school, or any seasonal promotion.
• A clear theme matters. It helps your audience immediately understand what you stand for—and strengthens your brand story.
• Repurpose it everywhere. Turn your guide into Reels, emails, carousels, and live features all season long.
• Simple > Fancy. You don’t need a big design budget or complex tech to make it work—start with what you have.

Mentioned in This Episode

• The Gift Guide Blueprint — Available inside The FoundHer Files
• Dear FoundHer on Tour — Aventura, FL (Dec 4, 2025)

Connect with Lindsay

• Instagram: @dearfoundher | @lindsaypinchuk
• Website: dearfoundher.com
• Subscribe: FoundHer Files on Substack

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Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE

What does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both beautiful and effortless. Lindsay Pinchuk sits down with Ramy to unpack how those early living room trunk shows, personal fabric runs through New York’s Garment District, and countless lessons learned through trial and error shaped what would become the Ramy Brook brand.

Ramy talks about what listening to her customers taught her, like how a simple request for bra-friendly tops completely changed her design philosophy, and how one connection with a personal shopper at Bergdorf Goodman turned into a career-defining moment. She reflects on what it means to start a business later in life and why experience and curiosity can be powerful advantages when building something new.

This episode invites you to think differently about growth, resilience, and what it really means to create something that lasts.

Episode Breakdown:

00:00 How Ramy Brook Built a Fashion Brand from Scratch

01:39 The Closet Problem That Sparked an Idea

04:41 Launching Through Trunk Shows and Word-of-Mouth Marketing

06:52 Listening to Customers and Designing for Real Women

09:23 The Bergdorf Goodman Breakthrough

16:55 Starting a Business at 42 and Leveraging Life Experience

24:44 How AI and Innovation Shape the Future of Ramy Brook

32:59 Three Lessons Every Aspiring Founder Should Hear

Connect with Ramy Brook Sharp:

Follow Ramy Brook on Instagram

Follow Ramy on Instagram

Follow Lindsay @dearfoundher on Instagram

Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.

Join the Dear FoundHer... Forum Networking Community

FoundHer Faves:

Inspiro Tequila 

Juliet Wine:

Sav Blanc 

Pinot Noir 

Maelove 

Laura Geller Beauty 

Thirdlove 

Devotion Nutrition 

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Hosted on Acast. See acast.com/privacy for more information.

Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane. 

What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids. 

How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta’s journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.

Episode Breakdown:

00:00 Peta Murgatroyd’s Founder Story

03:12 From Dancer to Entrepreneur

07:05 The Frustration That Sparked Peta Jane Beauty

09:46 Launching and Rebranding the Business

12:09 Research, Development, and Lessons Learned

17:43 Bringing Peta Jane Beauty to Market

22:12 Balancing Motherhood and Entrepreneurship

29:10 Preparing for Life After Dancing With the Stars

33:33 The Biggest Business Lesson: Inventory and Growth

36:52 Overcoming Self-Doubt and Finding Confidence

40:15 Peta Murgatroyd’s Advice for New Entrepreneurs

Connect with Peta Murgatroyd:

Follow Peta on Instagram 

Follow Peta on TikTok 

Follow Peta Jane Beauty on Instagram

Follow Peta Jane Beauty on TikTok 

Here are the links to this week's FoundHer Faves:

Snooze Fest by Jayne Havens

FabFitFun

Jill Lawlor Creative

ThirdLove Unlined Minimizer Bra

Emily Schneider, Visual Storyteller

Follow Lindsay @dearfoundher on Instagram

Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.

Join the Dear FoundHer... Forum Networking Community

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.