In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.

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Get on the waitlist for Marketing Made Simple for Small Business:

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Success isn’t always smooth, and Laura Geller knows that firsthand. She built a beauty empire, but the road to get there was filled with financial setbacks, employee betrayals, and the constant pressure of running a business.

Lindsay Pinchuk sits down with Laura, the founder of Laura Geller Beauty, to talk about the moments that defined her journey. How did a New York City makeup artist with no business background end up creating a brand that changed the beauty industry? What hard lessons did she learn along the way? Laura shares the highs and lows of opening her first store in Manhattan, struggling to keep up with a rapidly growing business, and learning the realities of managing people and money.

In 1997, everything shifted when QVC entered the picture. The opportunity to sell her products on a national platform gave Laura the resources to create her own formulations and connect with customers on a larger scale. She reflects on the power of storytelling, the trust she built with her audience, and why authenticity matters more than ever.

Laura also opens up about selling a majority stake in her company, the unexpected challenges of private equity, and the decisions she would make differently today. Her insights on mentorship, resilience, and trusting your instincts are lessons every entrepreneur can learn from.

Join Lindsay and Laura for an honest conversation filled with hard-earned wisdom and advice that can help founders avoid common pitfalls.

Episode Breakdown:

00:00 Introduction

05:20 Laura Geller’s Early Career

10:05 Opening the Makeup Studio

12:13 The Impact of QVC

17:01 Learning Through Mistakes

20:08 Challenges with Employees

24:25 Selling a Majority Stake

32:19 Navigating the Sale Process

36:11 The Happy Ending

40:14 Gratitude to Her Parents

Connect with Laura Geller:

http://www.instagram.com/lauragellerbeauty

http://www.instagram.com/laurajgeller

Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it.

The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses.

There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF.

Click here to check out about the networking community everyone's talking about.

In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.

Lindsay introduces this concept in today's episode and challenges the listener to think about how they can apply it to their own marketing practices in business.

Tomorrow she'll be back with more micro level tips on applying SWEEP to your own business.

Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Get on the waitlist for Marketing Made Simple for Small Business:

https://lindsaypinchuk.myflodesk.com/waitlist

Don't forget to follow Lindsay and Dear FoundHer... on Instagram:

Hosted on Acast. See acast.com/privacy for more information.

Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it.

The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses.

There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF.

Click here to check out about the networking community everyone's talking about.

Success rarely happens overnight, but what does it take to stick with something long enough to make it work? Ripley Rader knows firsthand. She spent years sewing her own clothes, believing in her designs, and grinding through the tough moments before her fashion brand became a multimillion-dollar powerhouse.

Lindsay Pinchuk sits down with Ripley, the designer behind the viral wide-leg pants that women can’t stop raving about. Ripley shares how a single jumpsuit changed everything, what happened when a Fred Segal buyer took a chance on her, and why she chose to grow the brand without investors. She gets real about the sacrifices no one talks about—the financial struggles, the years of uncertainty, and the gut instincts that kept her going.

What makes a product take off? How do you scale a business without losing yourself in the process? Ripley breaks it all down, from building an authentic brand to trusting the slow, steady path to success. She also shares her best advice for entrepreneurs who are serious about making an impact. If you’ve wondered whether to stick with something a little longer, this episode will give you a reason to keep going.

Episode Breakdown:

00:00 Introduction

04:04 Ripley’s Fashion Journey

07:19 Early Challenges and Breakthroughs

10:15 Transition to Commercial Production

13:16 Ripley’s Clothing Line

15:53 The Viral Pants

19:24 Impact of Viral Success

21:36 Marketing Strategy

25:01 Company Growth and Scaling

28:12 Adapting to Rapid Growth

30:01 Team Structure and Hiring

33:42 Company Goals and Vision

34:45 Building on Momentum

35:20 Holiday Collection

37:35 Marketing Tactics

40:29 Influencers vs. Influentials

41:30 Advice to Younger Self

42:11 Actionable Steps for New Entrepreneurs

43:11 Closing

Connect with Ripley Rader:

http://www.instagram.com/shopripleyrader

http://www.instagram.com/ripleyrader

Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Get on the waitlist for Marketing Made Simple for Small Business:

https://lindsaypinchuk.myflodesk.com/waitlist

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Given the events of this week with a certain Super Bowl commercial featuring a known rapper, Dear FoundHer... Host, Lindsay Pinchuk, wanted to address this important topic: How to speak out as a business owner. So in this episode, Lindsay herself discusses the critical importance of speaking out on social issues, particularly in the context of recent events affecting the Jewish community. She shares her personal experiences of using social media to address antisemitism and the backlash she faced, emphasizing that speaking up can lead to community growth and connection. Lindsay encourages listeners to craft meaningful messages that resonate with their audience and not to fear losing followers when taking a stand. The episode highlights the moral imperative to address humanitarian issues and offers practical advice for navigating these conversations in a business context.

Sound Bites

• "It's never wrong to do what's right."
• "We are better together."
• "Hate and terrorism are not political."
• "I have zero regrets about any of it."
• "Craft a message that resonates with your community."

Sign up for our newsletter so you know when Dear FoundHer... comes to a city near you:

https://lindsaypinchuk.myflodesk.com/waitlist

Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Sometimes, the best opportunities come out of nowhere—just ask Pam Sunshine and Jenn Sherman!

Lindsay Pinchuk kicks off a live conversation from a sold-out event in Chicago, where she sits down with Sunny and Jenn to talk about unexpected pivots, reinvention, and rolling with life’s surprises. A chance encounter on the street sent these two best friends viral on TikTok, launching them into a new chapter they never saw coming. With no strategy, no grand plan, and no clue what they were doing at first, they figured it out along the way and built something real.  

Jenn shares how she went from stay-at-home mom to Peloton instructor, proving that taking one small step can change everything. Pam opens up about stepping into the spotlight after decades behind the scenes and why this new venture feels different—it’s just for her. They also talk about balancing careers, navigating midlife shifts, and why embracing what excites you matters at any age.  

The best things often happen when you say yes before you feel ready. This episode is a reminder to embrace change, lean on your support system, and go after what excites you because the right opportunities often show up when you least expect them.

Quotes

• “You have to find something you’re passionate about and that you love that’s going to push you.” (07:49 | Jenn Sherman)
• “You have to dive in and just decide you’re going to figure it out.” (15:36 | Jenn Sherman)
• “We’ve learned that we’re just going with it. And if you don’t feed it, it can’t grow. We definitely have learned that. And sometimes that gets a little tricky.” (16:07 | Pam Sunshine)
• “I’m a big sharer because if I have something good, why wouldn’t I want to share it with people I like? I’m just not a gatekeeper.” (24:12 | Pam Sunshine)
• “When you just can be yourself, it’s very freeing.” (26:17 | Pam Sunshine)
• “You have to first put yourself out there and decide you want to make that change. And don’t wait. You’ve heard it a million times. Just do it.” (34:52 | Jenn Sherman)

Connect with Pam Sunshine and Jenn Sherman:

http://www.instagram.com/sunnyandjenn

Sign up for our newsletter so you know when Dear FoundHer... comes to a city near you:

https://lindsaypinchuk.myflodesk.com/waitlist

Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Grab 9 amazing tools (many free!) to grow your business in 2025! Sign up for our newsletter here and we'll deliver these (plus many more!) straight to your inbox: https://lindsaypinchuk.myflodesk.com/9tools

How do you build a business that doesn’t need you, and why is that the key to true entrepreneurial freedom? Jessica Zweig, a three-time founder and recently acquired founder, rejoins Lindsay Pinchuk to unpack the journey of turning her personal branding agency, Simply Be, into a self-sustaining business ready for acquisition.

Jessica and Lindsay talk about what it takes to step away from a business you’ve poured your heart into. From the mental hurdles of letting go to the practicalities of ensuring your team and culture thrive post-acquisition, Jessica offers an honest and insightful perspective. As a founder, how can you prepare for an exit? And how can you make sure your business can thrive without your daily involvement?

Jessica shares how she’s transitioned into her next chapter, blending her expertise in business with her passion for spirituality through coaching programs and her bestselling book, “The Light Work.” Her conversation with Lindsay is an exploration of growth, resilience, and the lessons learned when you build—and let go of—a thriving company. Whether you’re dreaming of an exit or just curious about what comes next, this episode offers inspiration and wisdom for founders at every stage.

Quotes

• “Get as much in writing as possible. Make sure your asset purchase agreement, your exit agreement, whatever legalese and documentation you will need to have that you put it all in writing.” (26:44 | Jessica Zweig)
• “When you sell your business, it’s an asset. It’s a story to leverage. And you should. It’s such an incredible accomplishment, and to do it as a woman is even more amazing.” (34:30 | Jessica Zweig)
• “Don’t be afraid to ask for exactly what you want [when selling your business]. Yes, get it in writing, but the first step is saying what you want.” (45:19 | Jessica Zweig)
• “To be a great leader requires you to be a great person, and to start that journey sooner. It’ll just accelerate everything.” (46:26 | Jessica Zweig)

Connect with Jessica Zweig:

http://www.instagram.com/jessicazweig

https://resources.jessicazweig.com/ffbs/waitlist

Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

***Grab NINE FREE + PAID TOOLS to grow your business in 2025! We've compiled Dear FoundHer's... favorite digital resources just for you...and we'll send them straight to your inbox. Tips for using social media for your small business, creating meaningful partnerships, monetizing your community and more. CLICK HERE and we'll send them to you!***

In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips for business owners on how to engage with their audience authentically while being sensitive to current events. The episode serves as a guide for maintaining brand integrity and fostering community connections during difficult times.

Takeaways

• It's important to acknowledge the current crisis with empathy.
• Your community will remember if you're silent during a crisis.
• Avoid using a crisis as an opportunity to sell products.
• Prioritize empathy over sales in your messaging.
• Engage thoughtfully with your audience's feedback.
• Create a crisis content plan for future events.
• Stay informed about the situation to avoid being tone deaf.
• Review and adjust your scheduled content to align with current events.
• Support your community through meaningful actions and donations.
• Lead with authenticity and empathy as a business owner.

Grab Lindsay's resource list for helping the victims of the LA Wildfires:  https://thechaitea.beehiiv.com/p/lawildfirerelief

Make sure you follow @lindsaypinchuk and @dearfoundher on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.

I know that you have a million things that you could be doing, so thank you for spending some time with me today. I so appreciate you listening and being here—your support is everything. 

-Lindsay

Happy New Year everyone. See you in 2025 with a full schedule of incredible episodes. Stay tuned for so much more. 

We're giving YOU the best gift for YOUR business this holiday season! Sign up for EIGHT CRAZY NIGHTS an get exclusive freebies and discounts on our most downloaded digital resources sent straight to your inbox for the next eight nights. Sign up here.

Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum

Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Hosted on Acast. See acast.com/privacy for more information.

"Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.

We're giving YOU the best gift for YOUR business this holiday season! Sign up for EIGHT CRAZY NIGHTS an get exclusive freebies and discounts on our most downloaded digital resources sent straight to your inbox for the next eight nights. Sign up here.

Here are some past episodes of Dear FoundHer... that talk about the importance of telling your story:

Ep. 216 How to Share Your Story, The Foundation of Your Content Strategy

Ep. 226 Foundational Basics for Marketing Your Small Business

Ep. 219 Create 30 Pieces of Content in Just Two Hours

Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum

Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Hosted on Acast. See acast.com/privacy for more information.