f you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code GIFT at checkout for $200 off your Annual Membership.

In this episode, Lindsay Pinchuk shares ten simple yet effective strategies for business owners feeling stuck or overwhelmed.

Lindsay shares 10 simple things—no fluff, no gimmicks—that you can do right now to create momentum in your business. These aren’t revolutionary tactics—they’re simple, overlooked steps that lead to real movement. Here’s what I want you to try this week...

She emphasizes the importance of storytelling, consistency in sharing offers, and the power of asking for help. Lindsay also discusses reconnecting with past clients, simplifying offers, optimizing online presence, following up on opportunities, repurposing content, providing value without selling, and the significance of testimonials. These tactics are designed to create momentum and drive results in business without requiring extensive resources.

Join the Dear FoundHer Forum, use the code GIFT to save nearly 45% on an Annual Membership during the month of May: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay and Dear FoundHer... on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. 

Boxed wine had a reputation problem until Lauren De Niro Pipher turned it into a sustainable, design-forward product that now moves across both direct-to-consumer and wholesale channels.

Juliet Wine was born from a simple question: why doesn’t high-quality boxed wine exist? Lauren and her co-founder, Allison Luvera, saw an opportunity and built a premium product that’s as practical as it is planet-friendly, without any prior experience in the wine industry. In this episode, Lauren shares how they took the idea from concept to shelf, starting with a custom crush model, distinctive cylindrical packaging, and a brand that challenges the stigma around boxed wine.

They also talk about the power of community, how their networks shaped their businesses, served as focus groups, and helped them make crucial early hires. Lauren opens up about the risks they took, from firing an expensive agency to bootstrapping the initial phase of the company before raising over $6 million in funding.

With a go-to-market strategy that launched both direct-to-consumer and wholesale at the same time, Juliet Wine was built to scale. Instead of traditional influencer marketing, they focused on gifting and letting the product speak for itself, building authentic relationships that continue to drive word-of-mouth growth.

This episode of Dear FoundHer… shows us what it takes to build something new in a crowded category, and how a smart, scrappy approach can cut through the noise.

Episode Breakdown:

00:00 Why Community Matters for Founders

06:00 Lauren’s Career Journey Before Juliet Wine

07:06 The Spark Behind a Sustainable Wine Brand

08:47 From Idea to Product: Early Decisions and Setbacks

13:04 Redesigning Boxed Wine with Packaging Innovation

15:02 Bootstrapping and Raising Over $6 Million

20:10 Hiring Independent Talent Over Big Agencies

25:32 Customer Feedback as a Growth Engine

31:02 Go-to-Market Strategy: Direct to Consumer and Wholesale

38:48 Influencer Marketing Without Paying for Posts

43:46 What’s Next for Juliet Wine

Connect with Lauren De Niro Pipher:

http://www.instagram.com/iamldp

http://www.drinkjuliet.com/

Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Follow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundher

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. 

In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and building a supportive community, especially for women entrepreneurs over 40. She shares her personal journey of starting a business without a network and how she gradually built connections with other female founders. Lindsay provides practical strategies for effective networking, emphasizes the value of mutual support, and offers actionable takeaways to help listeners strengthen their networks and overcome common challenges in networking.

Takeaways

• You have to put things out into the universe to make things happen.
• Women over 40 are the fastest growing group of entrepreneurs in the U.S.
• Building a network is essential for personal and professional growth.
• Networking can lead to mutually beneficial relationships.
• Focus on nurturing a smaller group of trusted allies.
• Networking is about connecting, not proving your worth.
• Overcoming imposter syndrome is crucial for effective networking.
• Authentic relationships are more valuable than transactional ones.
• Seek out spaces where women can share their journeys without judgment.
• Take small, intentional steps to network regularly.

Join the Dear FoundHer Forum, use the code GIFT to save nearly 45% on an Annual Membership during the month of May: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay and Dear FoundHer... on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. 

Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started paying attention. In this episode, she joins Lindsay to talk about building Elektra Health, a virtual care platform focused on closing the menopause care gap with real medical support, trusted information, and community connection. Alessandra shares how her own experience navigating IVF, hormonal shifts, and a frustrating lack of answers led her to create something she wished had existed for her.

What does it look like to start a company around a topic no one wants to talk about? How can you build trust when the audience you’re serving has been ignored for decades? Alessandra breaks down how Elektra started, one email list, one living room event, one conversation at a time, and how that early emphasis on community continues to shape the company’s evolution.

Alessandra also reflects on the decision to step down as CEO, why she knew it was time, and how redefining her role has given her space to focus on what matters most. For anyone navigating perimenopause, building a mission-driven business, or simply looking for a more honest conversation around women’s health, this one will hit home.

Episode Breakdown:

00:00 Why Community Matters for Founders

04:17 Meet Alessandra Henderson

07:00 The Origins of Elektra Health

09:12 Talking About Menopause Before It Was Cool

14:17 How Elektra Built Its First Community

19:24 COVID’s Unexpected Impact on Growth

24:57 Monetizing a Community-Driven Health Platform

27:11 Business Pivots and What They Taught Her

32:54 Stepping Down as CEO

37:17 What’s Next for Alessandra

39:15 Advice for Female Founders

Connect with Alessandra Henderson:

https://www.linkedin.com/in/alessandrahenderson/

https://www.elektrahealth.com/

Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAM

Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. 

Fighting Jew hatred starts with refusing to apologize for standing up for yourself.

When do you stop waiting for someone else to fix it and start doing something yourself? That’s the question at the heart of this conversation between Lindsay Pinchuk and Brooke Goldstein, a human rights attorney, award-winning filmmaker, and founder of the Lawfare Project and End Jew Hatred.

Brooke shares how one moment during law school altered the entire course of her life, pulling her from a path toward entertainment law into war zones, courtrooms, and a global movement to defend the rights of the Jewish people. She explains how she came to understand that the real battleground wasn’t just in politics or public opinion. It was in the legal system, the education system, and the stories we’re told about who deserves protection.

Together, Lindsay and Brooke dig into why the Jewish community has never had a unified civil rights movement in America and why that needs to change now. They talk about the importance of clear messaging, consequences for discrimination, and showing up with courage, even when it’s uncomfortable.

This episode is a call to action… for truth, for unity, and for real, lasting impact.

Episode Breakdown:

00:00 Introduction 

03:11 Meet Brooke Goldstein

05:06 The Story That Changed Everything

07:04 Making The Making of a Martyr

09:01 Hate Education and Its Consequences

13:37 Founding the Lawfare Project

18:03 October 7th and the Rise of End Jew Hatred

20:05 Why We Need a Jewish Civil Rights Movement

22:03 What Successful Movements Have in Common

30:42 Tactics for Fighting Jew Hatred

34:08 Grassroots Action and Consequences

37:18 Messaging That Unifies

43:56 Advice for Founders Taking Hard Paths

Connect with Brooke Goldstein:

https://www.instagram.com/realbrookegoldstein/

https://www.thelawfareproject.org/

https://www.endjewhatred.com/

Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAM

Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum

Don’t forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. 

In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to.

Takeaways

• Lindsay returned from a hiatus to share impactful business insights.
• The shift in target audience to women over 40 transformed her business.
• Building a community is essential for business growth.
• Women over 40 are resourceful and experienced entrepreneurs.
• Specific targeting helps in creating relevant messaging.
• Understanding the ideal customer is crucial for business success.
• Consistency in messaging is key to maintaining audience connection.

Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forum

Get on the waitlist for our group mentorship, Marketing Made Simple for Small Business:

https://lindsaypinchuk.myflodesk.com/waitlist

Don't forget to follow Lindsay and Dear FoundHer... on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

No one tells you that scaling a business while raising kids means choosing which fire to put out daily.

From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she’s learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn’t optional, but a requirement.

Whether you’re growing your first business or juggling multiple roles, this episode is packed with insights on scaling with purpose, staying grounded, and building a business that still lights you up over a decade in.

Episode Breakdown:

00:00 Introduction

03:00 Meet Tara Gilad, founder of Vitality Bowls

04:00 From homemade baby food to a national franchise

06:00 Building Vitality Bowls

09:00 Balancing motherhood and entrepreneurship

11:00 Rapid growth, franchising, and team-building

14:00 What makes Vitality Bowls different

17:00 Franchise marketing strategies then vs. now

21:00 How to franchise: legal, logistics + lessons learned

26:00 Why asking for help matters

28:00 Personal growth, boundaries, and burnout prevention

33:00 Launching Harvest Kitchen: their new virtual brand

38:00 Advice for aspiring founders + what’s next for Tara

Connect with Tara Gilad:

http://www.instagram.com/vitalitybowls 

http://www.instagram.com/taragilad

MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025

Dear FoundHer... on Tour: https://www.dearfoundher.com/tour

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Aliett Buttelman didn’t wait for a big break; she built one herself and turned a glitter freckle into a seven-figure moment.

Lindsay Pinchuk sits down with Fazit co-founder Aliett Buttelman to talk about how a scrappy, self-funded beauty brand ended up on Taylor Swift’s face, and what happened next. From a background in modeling and a degree from Columbia to an unexpected pivot into product development, Aliett shares how she and her co-founder Nina trusted their instincts and created a product that caught fire during Coachella weekend. That early traction led to a viral moment seen by millions and a surge in sales.

How does a small team pull something like this off without a PR agency or outside funding? What turns a viral spike into lasting growth? Aliett breaks down the moves that mattered most, including their approach to seeding, their packaging strategy, and the retail partnerships that followed, including Urban Outfitters and CVS. She also reflects on what it means to stay lean and human in the middle of rapid growth.

This conversation is packed with lessons for anyone trying to create their own momentum, and proof that a well-timed idea, executed with intention, can change everything.

Episode Breakdown:

00:00 Introduction

07:11 Founding Fazit

10:00 Early Success and Challenges

13:14 Building Brand Awareness on TikTok

17:00 Importance of Seeding Product

20:10 Viral Success with Makeup Patches

22:20 Taylor Swift’s Impact on Fazit

25:20 Scrappiness and Resourcefulness in Business

31:11 Innovation and Future Product Development

36:20 Importance of Authenticity in Marketing

39:15 Embracing Imperfection in Marketing

44:08 Actionable Advice for Female Founders

Connect with Aliett Buttelman:

http://www.instagram.com/aliettbutts

http://www.instagram.com/fazitbeauty

MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025

Dear FoundHer... on Tour: https://www.dearfoundher.com/tour

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day.

Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to create granola butter, the world’s first oat-based spread. Now, Oat Haus products are stocked in over 5,000 stores, including Target and Whole Foods. But getting there wasn’t easy.

Ali shares what it took to bring a completely new product to market, why consistency matters more than overnight success, and how social media became a powerful tool for connection and credibility. She also reflects on her experience on Shark Tank and why not getting a deal turned out to be a blessing.

What does it really take to grow a business in a crowded industry? How do you build trust with customers before they even try your product? Ali’s story offers answers. If you’re an entrepreneur wondering how to stand out and keep going, this episode is for you.

Episode Breakdown:

00:00 Introduction

05:30 Ali’s Journey and Inspiration

09:00 Early Challenges and Development

11:00 Bringing on a Culinary Expert

13:00 Initial Production and Scaling Up

15:30 Marketing and Customer Education

17:00 Leveraging Social Media for Growth

19:00 Authenticity and Building Trust

23:00 The Myth of the Big Break

25:00 Importance of Telling Your Story

27:00 Current Scale and Retail Presence

29:00 The Role of Press and PR

31:00 Shark Tank Experience

35:00 Funding and Investment Strategy

37:00 Profitability and Lean Operations

39:00 Challenges and Realities of Being a Founder

41:00 Marketing to Moms and Schools

Connect with Ali Bonar:

https://www.instagram.com/alibonar

http://www.instagram.com/oat.haus

Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.

Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Get on the waitlist for Marketing Made Simple for Small Business:

https://lindsaypinchuk.myflodesk.com/waitlist

Don't forget to follow Lindsay and Dear FoundHer... on Instagram:

Interested in Flodesk? Here's 50% off your first year.

Hosted on Acast. See acast.com/privacy for more information.