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Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.

In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves. 

Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.

Episode Breakdown:

00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity

01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder

04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner

08:29 Listening to the Community Wellness Menopause and the Sandwich Generation

12:08 Growing Pearl and Rose Through Collaboration Events and Membership

18:22 Vulnerability Breast Cancer and Showing Up on Social Media

21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New Founders

Connect with Lisa Schneider:

Follow Pearl and Rose on Instagram

Links:

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