Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more.

Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty.

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

Special Thanks to our Sponsor Inside Tracker!

It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…

My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. 

I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. 

It was so easy. 

A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.

How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.

Support the show