You Don't Know Vietnam

You Don't Know Vietnam

By Ian Paynton - We Create ContentSociety & CultureBusinessArts
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You Don't Know Vietnam episodes

  • E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients

    Justin Mott has been living in (and photographing) Vietnam for 15 years. He's shot more than 100 assignments for the New York Times and owns a commercial photography business.  Today, he talks about why he chose to make Vietnam home, the changing tastes of clients, and what he's most excited about for Vietnam's future. 

    Send us Fan Mail

    If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.

    This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. 

    A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening. 

    29 min
  • E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung

    Dung's been at the heart of Vietnam's hip hop scene for 20 years. He's witnessed hip hop culture trickle into Vietnam in the form of breakdancing, graffiti and emceeing over American beats, to the vibrant, popular and commercially viable rap scene that can be found in Vietnam today. In this episode, he talks us through the origins of his project Dunkare Magazine, underground rap artists to be looking out for, and what popular TV shows like Rap Viet means for Vietnam's hip hop culture.  

    Send us Fan Mail

    If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.

    This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. 

    A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening. 

    27 min
  • E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth

    Uyen Ly has been at the heart of Vietnam's arts and culture scene for more than 20 years as a journalist. Now, as editor of arts and culture platform Hanoi Grapevine, Ly is witnessing a seismic shift as Vietnam's leaders look towards art and creativity as a resource for growth. Today, she talks about the challenges and opportunities this holds for artists and brands and what you should be looking out for in Vietnam's art scene right now. 

    Send us Fan Mail

    If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.

    This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. 

    A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening. 

    46 min
  • E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality

    Joshua Zukas is the go-to guy for everything travel in Vietnam. Today, he talks about what people overseas misunderstand about Vietnam, the issues with Vietnam's tourism brand, and what business travellers can do to really get to know the country when they visit. 

    Send us Fan Mail

    If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.

    This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. 

    A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening. 

    50 min
  • E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right

    Hoang Pham moved from Hanoi to Ho Chi Minh City to pursue a career in advertising. He's absolutely smashing it.  In this episode, he talks about the state of advertising and creativity in Vietnam, which foreign brands are getting it right, and his experience with gender transition. 

    Send us Fan Mail

    If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.

    This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. 

    A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening. 

    43 min
  • E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam

    From a small skate shop to a multi-million dollar fashion brand, Do Viet Anh has been on a 20-year journey with his company BOO in Vietnam.  But it hasn't always been easy. In the very first episode of You Don't Know Vietnam, Viet Anh talks about how appealing to the younger generation saved his business, the pressures facing young people in Vietnam today, and some of the trends making the Vietnam's fashion scene tick. 

    Send us Fan Mail

    If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.

    This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. 

    A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening. 

    32 min

About You Don't Know Vietnam

From the publisher's feed

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest…

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