FAN FAVORITE EPISODE 242 Most great chefs don’t use recipes when creating a great dish. A dash of this, a pinch of that and they make a mouth-watering masterpiece! In much the same way you have to learn the skill and art of negotiation. With some practice you can improve your ability to negotiate to a win for both parties.  Understanding when to negotiate, the role your emotions play, what you do wrong, and the structure of effective negotiation increases the odds of creating value for both parties.