Frugality is a virtue. At least, that's what many people in the financial space would claim. Being frugal is commonly seen as a good thing, presumably because it enables you to save more money. The environmentally conscious might see value in frugality as a means to reducing overall consumption. YNAB, one could argue, aims to make you more frugal. But YNAB is more interested in a deeper question: why be more frugal?

The first habit in the YNAB method is to give every dollar a job. To do so, you have to know what it is you want your money to do for you, where you are aiming at. Saving money is a great thing, but YNAB encourages you to ask the question: for what?

Being frugal is not an answer. It is merely the means by which you get to the answer!

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