Who needs a fancy office when you can work out of a dingy food court? Who needs fancy equipment when you can buy what you need at Walmart? Who needs to hire an SEO specialist? What does an SEO specialist do, anyway? (A question for another episode, or maybe another podcast altogether.) On this episode, three very different companies—a fashion brand, a company that sells fresh salads from vending machines, and an auto detailing shop—discuss their humble beginnings and offer practical advice about being resourceful and staying lean.