December 12, 2024

You need to know these GTM trends (with Chris Walker)

45 minutes

2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we see more efficiency? Growth? How will AI transform teams? And much much more.

(00:00) - Introduction

(03:17) - Has anything changed?

(05:03) - Understanding the Core Problems

(07:06) - The C suite

(12:03) - Wrong KPIs

(14:40) - No, we aren't more efficient

(19:00) - AI and Market Efficiency

(22:03) - Building Customer-Centric Software

(24:12) - The Real Cost of Software and Market Growth

(24:52) - Predictions for Marketing Teams

(27:03) - Challenges in AI Adoption

(29:24) - Data's Role in AI and Marketing

(30:37) - Future Trends and Predictions

(34:40) - The Art and Science of Go-to-Market Strategy

(35:56) - RevOps and Go-to-Market Operations

(37:48) - Customer Success and Account Management

(40:51) - Key Ingredients for Success in 2025

This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

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By Toni Hohlbein & Mikkel Plaehn

88 ratings

December 12, 2024

You need to know these GTM trends (with Chris Walker)

45 minutes

2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we see more efficiency? Growth? How will AI transform teams? And much much more.