Make Marketing Suck Less for Expertise-Driven Solo Businesses

You Never Get a Second Chance to Make a First Impression: A Powerful Introduction


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Want to know how to make your audience hang on your every word? You must capture their attention immediately with a powerful introduction. And nope, telling them your name or what you did last night is not powerful. Thanks to the 30-second Head and Shoulders commercial from the 80s, I know you never get a second chance to make a first impression, but as a professional speech coach, I see far too many people blowing it. As Sally Hogshead states in her book, How the World Sees You, you only have 9 seconds (NINE SECONDS) to fascinate your audience. I beg you: Don’t waste ’em. 

Our episode today explores:

  • The variety of ways speakers waste their precious few moments after walking on stage with meaningless conversation that doesn’t tie into their speech.
  • The brain science that guarantees you audience will tune you out if you waste your intro.
  • How to craft a powerful first line and a wow-worthy opening.

Mentioned in this Episode:

  1.    The Unfair Speaking Advantage
  2.    Speak for Impact Program
  3.     Rebel Speaker Facebook group
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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