Why humans won't shop alone anymore.

Raja Rajamannar, Senior Fellow at Mastercard, joins CoinDesk’s Sam Ewen for a conversation that is equal parts blockchain brand masterclass and roadmap for what marketing looks like when agents start making the decisions. Raja makes the case that agentic commerce doesn't simplify the marketer's job, it doubles it because now you have to win over the human and their agent, and the criteria for each are completely different.

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"Spotlight" features host Sam Ewen.