Sign up to save your podcasts
Or
Share You pay more for Tequila
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
You pay more for Tequila
Marissa is also a board member of Tequila That Cares, a philanthropic organization bringing positive change to the agave spirits industry!
If you missed World Poetry Day, it’s not too late to celebrate. Click here for the archived celebration with Agave Road Trip Poet Laureate Larry Beckett and August Gladstone!
Some numbers I culled from the DISCUS data over the past eight years:
If you just look at volume consumed, 2.7 billion liters in 2024
o Vodka: 667 million liters (24.4%), trending down a point or two last three years
o Cocktails (RTDs): 658 million (24.0%), trending up in a big way, double-digit growth every year
o Whiskey: 647.5 million liters (23.7%), trending down four-ish percent past two years
o Agave: 289.8 million liters (10.6%), trending up but growth is slowing
o Rum: 186.1 million liters (6.8%), trending down in an escalating pattern
o Cordials: 180.7 million liters (6.6%), trending down four-ish percent past two years, like whiskey
o Brandy: 105.4 million liters (3.9%), big hits past three years
If you look at dollars spent, $36.2 billion in 2024
o Vodka: $7.2 billion (19.9%), flat since 2021
o Cocktails (RTDs): $3.3 billion (9.1%), trending up in a big way, double-digit growth every year
o Whiskey: $11.9 billion (32.9%), trending down two to three percent past two years
o Agave: $6.7 billion (18.5%), trending up but growth is slowing
o Rum: $2.2 billion (6.1%), trending down in an escalating pattern
o Cordials: $2.8 billion (7.7%), trending down but not at same pace as volume
o Brandy: $2.1 billion (5.8%), big hits past three years
If you look at dollars spent per liter, bearing in mind that inflation between 2016 and 2024 was 30.7%,
o Vodka: $10.83, up 11% since 2016
o Cocktails (RTDs): $5.01, down 23% since 2016
o Whiskey: $18.30, up 15% since 2016
o Agave: $23.17, up 25% since 2016
o Rum: $11.99, up 12.6% since 2016
o Cordials: $15.54, 13.8% since 2016
o Brandy: $20.24, 10.6% since 2016
You can get all the raw data and draw uyour own conclusions at DISCUS.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By Ten Angry Pitbulls, Inc
4.5
4242 ratings
Marissa is also a board member of Tequila That Cares, a philanthropic organization bringing positive change to the agave spirits industry!
If you missed World Poetry Day, it’s not too late to celebrate. Click here for the archived celebration with Agave Road Trip Poet Laureate Larry Beckett and August Gladstone!
Some numbers I culled from the DISCUS data over the past eight years:
If you just look at volume consumed, 2.7 billion liters in 2024
o Vodka: 667 million liters (24.4%), trending down a point or two last three years
o Cocktails (RTDs): 658 million (24.0%), trending up in a big way, double-digit growth every year
o Whiskey: 647.5 million liters (23.7%), trending down four-ish percent past two years
o Agave: 289.8 million liters (10.6%), trending up but growth is slowing
o Rum: 186.1 million liters (6.8%), trending down in an escalating pattern
o Cordials: 180.7 million liters (6.6%), trending down four-ish percent past two years, like whiskey
o Brandy: 105.4 million liters (3.9%), big hits past three years
If you look at dollars spent, $36.2 billion in 2024
o Vodka: $7.2 billion (19.9%), flat since 2021
o Cocktails (RTDs): $3.3 billion (9.1%), trending up in a big way, double-digit growth every year
o Whiskey: $11.9 billion (32.9%), trending down two to three percent past two years
o Agave: $6.7 billion (18.5%), trending up but growth is slowing
o Rum: $2.2 billion (6.1%), trending down in an escalating pattern
o Cordials: $2.8 billion (7.7%), trending down but not at same pace as volume
o Brandy: $2.1 billion (5.8%), big hits past three years
If you look at dollars spent per liter, bearing in mind that inflation between 2016 and 2024 was 30.7%,
o Vodka: $10.83, up 11% since 2016
o Cocktails (RTDs): $5.01, down 23% since 2016
o Whiskey: $18.30, up 15% since 2016
o Agave: $23.17, up 25% since 2016
o Rum: $11.99, up 12.6% since 2016
o Cordials: $15.54, 13.8% since 2016
o Brandy: $20.24, 10.6% since 2016
You can get all the raw data and draw uyour own conclusions at DISCUS.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More shows like Agave Road Trip
View all
Freakonomics Radio
32,100 Listeners
The Bill Simmons Podcast
30,300 Listeners
Political Gabfest
8,465 Listeners
Making Sense with Sam Harris
26,250 Listeners
The Human Upgrade: Biohacking for Longevity & Performance
7,205 Listeners
THE FOOD SEEN
3 Listeners
Snacky Tunes
122 Listeners
All in the Industry ®
40 Listeners
Show de Vie Podcast
29 Listeners
Primary Food
2 Listeners
Why Food?
30 Listeners
Arts & Seizures
6 Listeners
Heritage Radio Network On Tour
4 Listeners
Speaking Broadly
63 Listeners
Up First from NPR
56,508 Listeners
Item 13: An African Food Podcast
18 Listeners
VinePair Podcast
302 Listeners
We Dig Plants
63 Listeners
Fuhmentaboudit!
14 Listeners
Week in Review
6 Listeners
Queer The Table
28 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
10,182 Listeners
Time For Lunch
32 Listeners
Behind the Label with American Humane
2 Listeners
Soul by Chef Todd Richards
8 Listeners
The Agave Social Club
135 Listeners
The Buildout
260 Listeners
WTF - Whiskey Tequila Fridays Podcast
27 Listeners
Heritage Mezcal
17 Listeners
Spill & Dish: A Specialty Food Association Podcast
10 Listeners
The Culinary Call Sheet
6 Listeners
Everything's Better in Barryville
10 Listeners
No Farms No Future
10 Listeners
Tasting Tequila with Brad
0 Listeners
Sources & Methods
866 Listeners