Why it matters:

The Specialty Sleep Association (SSA) is reshaping the sleep industry by providing a platform for innovative products and fostering connections among manufacturers and retailers.

Key Insights:

In a recent episode of the FAM Podcast, Mark Kinsley and SSA Executive Director Tambra Jones discussed the history and mission of the SSA, which has evolved since the days of waterbeds.

Historical Context: SSA was formed in the late 90s, merging various sleep product associations to create a dynamic trade environment.

Innovation Showcase: The SSA showroom in Las Vegas features cutting-edge sleep technology, including sound and mood-enhancing products like Cambridge Sleep's systems.

Community Connection: The SSA serves as a networking hub, connecting new companies with established brands and fostering collaboration.

Consumer Awareness: Today's consumers are more discerning, often seeking organic and sustainable sleep products, but many manufacturers struggle with greenwashing accusations.

Innovative Products Highlighted:

Some standout innovations featured at SSA include:

• A mattress-lifting device that simplifies sheet changing.
• Temperature-regulating technologies like ChiliPad and Jelly Sleep.
• Adjustable pillows and other customizable sleep solutions.

The Bottom Line:

For anyone interested in the sleep industry, the SSA offers invaluable resources and connections. Whether you're a manufacturer, retailer, or simply curious about the latest in sleep technology, engaging with the SSA can lead to new opportunities and insights.

For more information on joining the SSA or exploring their offerings, visit sleepinformation.org.

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