In the latest episode of eMarketer's "Behind the Numbers" podcast, the topic is finances, and the focus is younger baby boomers.  How much have they saved, how much do they owe, and how much did the recession affect them?  This is the second of a two-part series looking at the younger end of the baby boom generation.

In the latest episode of eMarketer's "Behind the Numbers" podcast, the topic is finances, and the focus is younger baby boomers. How much have they saved, how much do they owe, and how much did the recession affect them? This is the second of a two-part series looking at the younger end of the baby boom generation.

Younger Baby Boomers: How Thick Are Their Wallets?

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Share Younger Baby Boomers: How Thick Are Their Wallets?

Sign up to save your podcasts

Younger Baby Boomers: How Thick Are Their Wallets?

Younger Baby Boomers: How Thick Are Their Wallets?

More shows like Behind the Numbers: an EMARKETER Podcast

HBR IdeaCast

Marketplace

The McKinsey Podcast

The Digital Marketing Podcast

Marketing School - Digital Marketing and Online Marketing Tips

Equity

Up First from NPR

Masters of Scale

Worklife with Adam Grant

The Daily Stoic

The Prof G Pod with Scott Galloway

Big Technology Podcast

ReThinking

HBR On Strategy

HBR On Leadership