I don't suggest people control their emotions. They need to control their behavior. What I want them to do is I want them to master their emotion. Because when you control your emotion, what you're saying is, "This is something like a wild horse that I need to control, I need to take control here, otherwise it's going to hurt me". No, what you need to do is, you need to master that emotion just like you master and train the horse, so that now you can use the horse to get you where you want to go.

When I start with businesses, I start building them from that point of domination, from the sales aspect, not a marketing. Let's break this down, let's figure out what your story is, what you're trying to produce, because in all essence, and I tell people, 60% of sales is confidence, that's what it is.

The people that really break through and continue to progress in their lives and achieve the goals and the visions that they set for themselves are incredibly adept in my experience at encountering fear and knowing how to deal with it.

So it's all about creating content that people want to engage with. So you're not saying, "Hey, like my page." You're saying, "Hey, do you like this piece of content? If you do, like my page."

Friendship has always been a big part of my life. I think if there's one thing people ask me what my passion was growing up, it has to be friendship, that was probably my biggest strength. When it came to opposite-sex friendships, my girlfriends would constantly prod me "How is it that you may guy friends, and you've got so many guy friends, and they respect you. They make so much time for you, whereas we struggle to make long term friendships with men. How do you do it?"

I was researching for a little book that I'm writing called Break Through Your Breakdown. The neurobiology of gratitude, it is not the act of being grateful itself that causes you to create dopamine and serotonin and vasopressin and oxytocin in your brain. It is the function of the brain as it is looking for the positivity in your life to be grateful for, so it is the act.

I want to tell you and your listeners, David, if you guys want a free audiobook of 50 Shades of Marketing or Podcastnomics, contact me through KrishMediaMarketing.com. K-R-I-S-H, MediaMarketing.com. My email's [email protected]. I will send you guys audio promotion codes so that you can get the books for free.

I got more of an education doing that than going to school, getting my degrees, undergrad and graduate school from pretty top-notch schools. I learned more on my own just being alone and starting a business and going through the ups and downs of trials and tribulations, the rejections, the triumphs, the big checks, the little checks.

The Boomerang Principle is that those companies that allow and encourage former employee to return have a strategic advantage over those that don't. Because if you create a place where people want to come back to, you create a place where good people don't want to leave fast.

The first start that I always recommend is metal detectors. You can have all the nice printout badges to put on visitors and all that, but that really doesn't mean anything to me. It's prevention before somebody walks through that door. It's a known fact that these killers are the kids themselves.