Guess what? You don’t get to choose whether or not you have a brand; you either have a weak brand or you have a strong brand.That’s just one of the powerful ideas that Matt Wilkinson and Maggie Antone share in this episode of The Accountant’s Flight Plan Podcast. Listen in (or <a href='https://www.youtube.com/watch?v=REhr0p55Ns4&feature=youtu.be'>watch</a>) to learn from Maggie, a seasoned branding expert who’s worked with big brands such as Coca Cola, BP, McDonald’s, and World Vision, to name a few. She and Matt created <a href='http://teamtroika.com/'>Troika</a> to focus just on branding for accounting firms.

Guess what? You don’t get to choose whether or not you have a brand; you either have a weak brand or you have a strong brand. That’s just one of the powerful ideas that Matt Wilkinson and Maggie Antone share in this episode of The Accountant’s Flight Plan Podcast. Listen in (or watch) to learn from Maggie, a seasoned branding expert who’s worked with big brands such as Coca Cola, BP, McDonald’s, and World Vision, to name a few. She and Matt created Troika to focus just on branding for accounting firms.

Guess what? You don’t get to choose whether or not you have a brand; you either have a weak brand or you have a strong brand.That’s just one of the powerful ideas that Matt Wilkinson and Maggie Antone share in this episode of The Accountant’s Flight Plan Podcast. Listen in (or <a href="https://www.youtube.com/watch?v=REhr0p55Ns4&amp;feature=youtu.be" rel="noopener noreferrer">watch</a>) to learn from Maggie, a seasoned branding expert who’s worked with big brands such as Coca Cola, BP, McDonald’s, and World Vision, to name a few. She and Matt created <a href="http://teamtroika.com/" rel="noopener noreferrer">Troika</a> to focus just on branding for accounting firms.

Your Accounting Firm has a brand with Matt Wilkinson & Maggie Antone (podcast)

Welcome to The Accountant's Flight Plan, where we guide you toward building a top-tier CPA firm that you would want to buy. With over 20 years of working with accountants in mergers and acquisitions, Brannon Poe, CPA delves into engaging and vital topics with industry leaders. Unpacking everything from transition planning and accounting practice sales to practice management and firm development, Brannon equips you with the tools you need to build the practice of your dreams. Whether you are navigating firm growth or exploring the nuances of succession planning, join us to learn actionable insights that will empower and inspire you to love your firm again.

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Welcome to The Accountant's Flight Plan, where we guide you toward building a top-tier CPA firm that you would want to buy. With over 20 years of working with accountants in mergers and acquisitions, Brannon Poe, CPA delves into engaging and vital topics with industry leaders. Unpacking everything from transition planning and accounting practice sales to practice management and firm development, Brannon equips you with the tools you need to build the practice of your dreams. Whether you are navigating firm growth or exploring the nuances of succession planning, join us to learn actionable insights that will empower and inspire you to love your firm again.

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Your Accounting Firm has a brand with Matt Wilkinson & Maggie Antone (podcast)

Your Accounting Firm has a brand with Matt Wilkinson & Maggie Antone (podcast)

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