AI doesn’t just predict our behavior — it can shape it.

Cass Sunstein, Harvard professor and co-author of Nudge, reveals how artificial intelligence uses classic tools of manipulation — from scarcity and social proof to fear and pleasure — to steer what we buy, believe, and even feel.

Its influence is so seamless, we may not even notice it.

The battle for the future isn’t for our data — it’s for our minds.

In a world this personalized, how do we keep control of our own minds?