When you start a business you are training your brain to think about a whole lot of challenges you have never faced before...What are they? You probably have already thought about what tools to buy and the basics of impressing the customer with quality service, BUT, what does that look like? Do you wow them with technical knowledge or promise them the world with the best gardens and lawns or the cheapest prices? We take a deep dive into what you need to be thinking about and thinking like so that you gain the right business skills and attitudes to run a great business, whatever the product and customer and service may look like.