Your clients don’t book because you have the prettiest Canva template—they book because you show them you can solve their problem. 💡 In this Marketing Monday episode, I’m sharing why perfection is overrated, what your clients actually care about, and how to create content that builds trust and connection (without spending hours tweaking graphics).

If you’ve been overthinking your posts, this is your permission slip to keep it real.

• Why “pretty posts” don’t equal more bookings

• What your clients are really looking for when they scroll

• Simple content ideas that build trust fast

• Why “done” beats “perfect” every single time

1. Share something real this week:

   • A quick client tip

   • A review or testimonial

   • A selfie from your treatment room

   • A behind-the-scenes moment

2. Post it without overthinking or over-designing it.

Did this give you a little confidence boost? Screenshot this episode, tag me @estheticiansinbusiness, and tell me your biggest “done > perfect” win this week!