If you think your marketing demographic isn’t on social media—you’re wrong! Stop using the excuse that it’s pointless to market on social media platforms because it won’t get you business. Darla and Natalie are about to prove you wrong. It’s time to embrace the power of social media.

In this Monday Marketing Minisode, the ladies will share some fascinating statistics about popular platforms such as Facebook and Instagram. Listen to the end for a surprising statistic they didn’t see coming!

• [0:36] The best thing about the Super Bowl

• Demographics for popular platforms

If you’ve doubted the necessity of marketing your design firm on social media, here are some statistics that will blow your mind: 

Facebook: 

• 79% of 30–49 year olds use Facebook

Instagram: 

• 47% of 30–49 year olds use Instagram

Most of Darla and Natalie’s ideal clients use Instagram. It’s a great place to show off your work and give potential clients a visual representation of what you can do for their space. In fact, most of Darla’s design clients come from Instagram!

Twitter: 

• 26% of 30–49 year olds use Twitter

Twitter isn’t the ideal space for interior design BUT it is good for tagging and reaching out to brands that DO have a strong Twitter presence. 

LinkedIn:

• 37% of 30–49 year olds use LinkedIn

It may not be the prettiest platform, but a chunk of your target market still exists here!

YouTube: 

Darla and Natalie were astounded when they read the YouTube statistics. It just proves that video truly is king—for any age. It is the #1 social media platform. 

• 87% of 30–49 year olds use YouTube

Darla and Natalie didn’t want to bore you with statistics but they are SO important and help prove their point: You need to be on social media. It’s a long game, but you have nothing to lose. 

The days of sending out mailers or passing out paper flyers are no more. You cannot simply rely on referrals and word-of-mouth. You need a pipeline that won’t dry up—social media can provide that for you. 

If you’ve been putting it off and delaying the inevitable, embrace it. Get your business on Instagram, Facebook, or whatever platform best matches your marketing demographic. Your customers will find you when you go where they are.

• www.WingnutSocial.com

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