Are your sessions sitting with empty spots, and it's making your stomach hurt? Same.

In this episode, I'm spilling the tea on exactly how I built a simple giveaway strategy that helped me fill motherhood session spots, grew my email list by 25+ local families, and gave me a repeatable system I can use year after year.

Here's the deal: 2026 has been different. Sessions aren't booking the way they used to, and I'm hearing this from family photographers everywhere. So instead of panicking (okay, I gave myself five minutes to panic), I sat down and treated my motherhood sessions like a mini launch. I worked backwards from my session date, built out evergreen infrastructure, created long-form content, ran a strategic Instagram giveaway tied to my email list, and then nurtured that list. I'm walking you through every single step so you can take this strategy and apply it to your own minis.

What you'll learn in this episode

• Why planning your mini session marketing in January matters (even when it feels way too early)
• How to build an evergreen landing page that gets stronger in Google every single year
• How to think like a launch strategist for your mini sessions
• Why long-form content and SEO compound over time, and what that looks like in a real photography business
• And so much more!

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/giveaway-strategy-fill-mini-sessions-family-photographers/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!

Connect with Me (Dolly DeLong Education)

💻 Website

📱Instagram

🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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