UX leader Alexis Mook joins us to talk about breaking bias in product design, defending the role of behavioral research inside corporate structures, and making the leap from academia to tech. From wrongful convictions to third-party testing, this conversation reveals why saying “no” might be a researcher’s greatest superpower.

[0:00] Intro and Speed Round with Alexis Mook

[7:50] Alexis’s Role and Journey at IBM

[20:58] Challenges and Biases in UX Research

[22:03] Impact of Research on Product Development

[31:49] The Shift from Academia and Career Satisfaction

[43:10] Grooving Session: Reducing Bias and Challenging Overconfidence

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