I sat down with Santa Scott himself for this one, and yes, I mean a real, professional Santa Claus with 51 years of experience. If you're a family photographer thinking about adding Santa minis to your holiday lineup this year (or making them run smoother than last year), this episode is packed with behind-the-scenes insight you won't find in a Facebook group thread.

Santa Scott has been portraying Santa Claus for over five decades, starting at age 16 when he suited up for a little girl whose kindergarten teacher told her Santa wasn't real. He now works with multiple family photographers across Middle Tennessee and brings professional training, intentional presence, and a whole lot of Christmas magic to every session.

What you'll hear in this episode

• The origin story behind Santa Scott's 51-year career
• How to find a trusted, reliable Santa in your area, and yes, Facebook groups CAN be helpful
• Green flags and red flags to watch for when hiring a Santa for your sessions
• Why Santa believes he works for three people, and how that mindset changes everything
• The exact time slot sweet spot for Santa sessions (hint: 5-minute slots are rough)
• The biggest mistakes family photographers make when running holiday sessions
• Santa's go-to strategy for warming up a nervous, crying child (it involves toys on the floor)
• How to price your Santa minis so you cover real costs and still stay profitable
• Three action steps to take right now if you want Santa minis on your fall calendar

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/santa-mini-sessions-for-photographers/

▸ The Santa Mini Session Marketing Playbook (no code necessary): https://systemsandworkflowmagic.com/santa-mini-session-marketing-playbook (no coupon code needed)

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!

Connect with Santa Scott:

📱 Instagram: @santa_scott_tn 💻 Website: https://tn-santascott.com/ 📧 Email: [email protected]

Connect with Me (Dolly DeLong Education)

💻 Website 📱Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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