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For JP Krueger, establishing core values is not a once-and-done exercise. In fact, when he noticed that he and his team at Five Stone Tax Advisers were too focused on growth and profitability, JP took time to slow down and work with his team to choose five core values that would drive every part of their business going forward. In this episode, JP describes that process, shares his perspective on what it means to run a faith-based organization, and discusses his reluctance to plan too far into the future. He also explains how he’s built generosity into his business model.

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