🔥 Episode Summary:

This conversation will punch you in the face — in the best way.

Joe De Sena, founder of Spartan and Tough Mudder, returns with one of the rawest, most necessary wake-up calls for men today.

We break down the hard truth: Men are getting soft. Comfort is killing purpose. We’ve lost our edge — and Joe’s here to help you take it back.

Joe unpacks:

– Why modern life is designed to make men weak

– When the decline actually started (and it wasn’t just the iPhone)

– How the pandemic nearly destroyed Spartan — and why he didn’t quit

– What actually builds grit in kids (and why parents are failing)

– What to do if you're stuck, soft, or spiraling

– Why movement is the cure for grief, depression, and weakness

– The rule that carried Joe through hell: The standards don’t change

This isn’t motivation. It’s a call to arms.

🧠 What You’ll Learn:

🔥 How comfort destroys resilience

🔥 Why the world doesn’t want you strong

🔥 Joe’s survival story from losing $100M

🔥 The power of adversity in shaping identity

🔥 Why kids need structure, struggle, and discipline

🔥 The mindset that separates warriors from victims

🔥 Why you need hard dates and high standards to thrive

⏱️ Chapters:

00:00 – The Biggest Problem Men Face

02:25 – When It All Started to Go Wrong

05:56 – Losing $100M & Refusing to Quit

11:30 – The Mental Toll of Constant Pressure

15:54 – When Naysayers Show Up

18:53 – Why Society Doesn’t Want You Fit

22:09 – Grief, Loss & Movement as Medicine

24:56 – Raising Gritty Kids: Camp Sparta

27:50 – The “Quitter’s Office”

31:56 – Why Adversity Must Be Ongoing

36:45 – What To Do When You’re Stuck

38:29 – Dates on the Calendar = Identity Shifts

39:05 – What’s Next for Spartan

🧔‍♂️ About Joe De Sena:

Founder and CEO of Spartan and Tough Mudder.

Ultra-endurance athlete. Bestselling author.

On a mission to rebuild a stronger, grittier society.

📘 Explore Joe’s World:

🎟 Free Spartan Race Ticket – Email: [email protected]

🏕 Camp Sparta (Death Camp for Kids) – Subject: Camp Sparta

🌍 Spartan & Tough Mudder – https://www.spartan.com

📲 Instagram – https://www.instagram.com/realjoedesena

🌐 Website – https://joedesena.com

👊 Want to Work with Lance?

🚀 Want to get booked on top podcasts and grow your brand?

👉 Mic-Up Media → https://www.micupmedia.com

🫁 Ready for a real breakthrough?

Mastery Breathwork → https://www.masterybreathwork.co/

📖 Mastering Adversity (the book) → https://www.lanceessihos.com/book

🔗 More on Lance’s work → https://lanceessihos.com

📲 Stay Connected:

Instagram – https://www.instagram.com/lance.essihos

Podcast – https://feeds.captivate.fm/universityofadversity

Facebook – https://www.facebook.com/universityofadversity

LinkedIn – https://www.linkedin.com/in/lance-w-essihos

Email – [email protected]

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Let’s fking go.** 👊