YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. 

Here's what we covered today:

• Launching Sponsored Snaps & Promoted Places on Snap Map
• The Creator A-List: The 50 Most Influential Influencers 
• McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - Tubefilter
• What's McDonnell's? Here's why McDonald's created a dupe restaurant in Los Angeles
• The Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - Tubefilter
• Twitch institutes dress code for VTubers - Tubefilter

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