Many industries are currently experiencing rapid digital transformation, and the COVID-19 pandemic has only accelerated this process. On this episode, we speak with Laura Drabik, chief evangelist at insurtech powerhouse Guidewire. She has her finger on the pulse of digital trends in the insurance industry. Laura’s perspective on customer communication, engagement and automation is bound to resonate with almost every business.

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email [email protected].

Ready for some real marketing inspiration? On this episode of Zipcast, we chat with Carol Meyers, Zipwhip’s newest board member, whose resume includes deep marketing and sales experience growing SaaS companies. Currently, Meyers is an advisor and board member helping software companies develop growth strategies that scale. Carol's perspective on marketing has changed over the years, as well as her wisdom and advice on how to succeed in marketing and business today. 

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email [email protected].

Do you ever wonder if your customers read your emails or even receive them? We did too, so we commissioned a survey to find out and we learned a lot about consumer email habits and sentiment. Today we speak with Natalie Schwab, director of content marketing at Zipwhip. Natalie's team recently published an e-book called, Why Your Customers Don't Read Your Emails Anymore, based on that research. We'll discuss the findings, but more importantly, we'll discuss what they mean for businesses trying to reach their customers. 

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email [email protected].

Have you ever received an appointment reminder or other notification via text? Chances are that was thanks to an SMS API. API is short for application programming interface and it's how two software programs talk to each other. Businesses that are scaling their texting programs often turn to an SMS API for its robust capabilities and superior price point. In this episode, we learn more about texting API solutions from someone who understands them well: Tom Maddock, one of Zipwhip’s SMS API experts.

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play  and  Spotify.  If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email  [email protected]. 

Why would a home improvement franchise use texting? Ask Marci Kleinsasser, Vice President of Marketing at Handyman Connection. The text volume of their 65 franchise locations has seen tremendous growth in a matter of months, saving time and money and increasing customer satisfaction. Hear the details of Handyman's business texting use cases and best practices across their franchise system. 

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play  and  Spotify.  If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email  [email protected]. 

Business texting isn’t only for large enterprises. Small businesses in almost every type of industry are benefiting from texting their customers—in real estate, fitness, insurance, pet care, education, home services and countless others. Adam Anderson, VP of revenue marketing at Zipwhip, returns to the Zipcast to explain how small businesses can leverage texting to drive growth and improve customer satisfaction.  

Tune in each month for the latest episodes of the  Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play  and  Spotify.  If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email:  [email protected]. 

More and more industries are implementing business texting channels, and among them are warehousing, logistics and supply companies. We recently spoke with Gary Gerson, director of information technology at the Wittichen Supply Company in Alabama, where they have implemented business texting to complement their ERP and help drive HVAC sales. You'll hear the specific ways Wittichen uses texting for business and how texting was instrumental in their response to the coronavirus crisis.

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email [email protected].

How are consumers behaviors changing as a result of the COVID-19 pandemic? How can businesses adjust, according to this new reality? Zipwhip recently commissioned a survey of 1,000 people across three states that have been hit hardest by COVID-19. Today, we comb through the results of the report with Zipwhip CEO, John Lauer. 

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  [email protected]. 

Today: Bonin Bough, a world-renowned marketing strategist, investor, texting aficionado and author of “Txt Me: Your Phone Has Changed Your Life.” Just as the coronavirus crisis began intensifying in late March, we chatted about all things texting, including texting customers during the crisis we’re in today.

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play and Spotify. If you have any suggestions for the show, feel free to text us at (347) 772-3529 or email [email protected].

Today we chat with a successful staffing company to learn about their business texting program and how it's changed the way they recruit candidates. Zipwhip traveled to Utah to visit the corporate office of Premier Employee Solutions, one of the largest staffing companies in North America, providing clients with thousands of temporary staff every month. We speak with Riley Snell, Premier's vice president of digital innovation.

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,  Google Play, and  Spotify. If you have a suggestion for the show, feel free to text us at (347) 772-3529 or email  [email protected].