Zipwhip’s CEO, John Lauer, discusses his lifelong passion for entrepreneurship, the makings of Zipwhip, the state of texting and what it takes to start a business. A conversation with Kevin Lin from Folk Stories.

Hear why the landline phone isn’t dead, about the evolution of the business-texting market, why Zipwhip is different than other texting ecosystems, and opportunities for the texting medium in the next five years.  

For the full episode, click here to visit the Folk Stories podcast website.  

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email [email protected]. 

What are the the consequences of texting customers incorrectly? What are the best practices for business texting? How does Zipwhip protect its texting network from unwanted texts? Zipwhip’s Fraud and
Spam Data Analyst, Carter Harris, tells all. 

Spam and fraud don't just affect our email or phones; both are prevalent in the text messaging medium, too. While a lot of fraud and spam are intentional, there are also plenty of instances where the sender doesn’t realize they’re communicating with the recipient in a way that would be considered as such. This can be especially true for businesses and their customers. 

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloudand Spotify. If you have a suggestion or feedback for the show, feel free to text us at (206) 582-3740 or email [email protected]. 

Sports teams across the country are finding new and interesting ways to utilize texting for business, but none quite like Baylor University. In addition to using texting in their ticketing office to promote their sports programs and engage with fans, Baylor is using it as part of the training in their Sports Strategy and Sales (S3) major. 

We recently sent a team down to Waco, TX to learn more from Dr. Darryl Lehnus, Director of the S3 program. He told us more about how the program’s training has evolved overtime, why students and the sports industry as a whole are embracing texting and more.  

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, feel free to text us at (206) 582-3740 or email [email protected]. 

The University of Evansville is a small school in Indiana doing big things when it comes to communicating with their sports fans. Scott Peace, the Assistant Athletic Director for Marketing and Fan Engagement gives us the scoop.

Communication professionals of all industries (not just sports) will be inspired by some of the unique ways this university incorporates texting into their fan engagement and overall marketing strategy. You can expect to hear: 

• The ways in which UE’s communication strategy has evolved over the years 
• Specific examples of how they incorporate texting into their marketing 
• Why they needed to adopt texting sooner rather than later 
• Exactly how fans reacted once they started using texting and additional feedback they’ve received from key stakeholders  
• How to use keywords and automation to optimize your texting strategy 

Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on  Apple Podcasts,Google Play, SoundCloud and Spotify. If you have a suggestion for the show, free to text us at (206) 582-3740 or email [email protected]. 

 Missed our last episode of Zipcast? Check it out here. 

Meet Craig Davison, Executive Director of Communications at Sound Transit. Let's dive into the unique customer communication challenges his organization faces and uncover the solutions they’ve adopted to overcome them. Learn why texting has become a unique and vital function of their transit communication strategy, and how other companies can follow suit.  

In this episode, you’ll learn: 

• How Sound Transit effectively communicates to people on 70,000 rides per day  
• Why they chose not to build a dedicated Sound Transit app, and instead send alerts via text 
• How their transit security text line works and why it’s so important for the community 
• The creative ways in which they promote their texting capabilities  
• How Seattle’s transit infrastructure differs from other big cities and how its rider base has evolved over the past few years  
• How government agencies and other organizations can learn from Sound Transit’s example and securely connect with their customers 

Download the full State of Texting 2019 report here

Tune in each month for the latest episodes of Zipcast. Subscribe on iTunes, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, free to text us at (206) 582-3740 or email: [email protected].

Here's a deep dive into Zipwhip’s first-ever State of Texting report, a comprehensive look at how businesses and consumers use texting today. Natasha Gay, Zipwhip’s research and insights specialist, joins host Scott Heimes to discuss the findings and highlight the most important key takeaways for businesses. Download the full State of Texting 2019 report here.

In this episode, you’ll learn: 

• The biggest trends in customer communication preferences
• How other businesses are using textin
• What your business can do to adapt to these key findings

Tune in each month for the latest episodes of Zipcast. Subscribe on iTunes, Google Play, SoundCloud and Spotify. If you have a suggestion for the show, free to text us at (206) 582-3740 or email: [email protected].

A dive deep into the newest Federal Communications Commission (FCC) ruling, which now classifies texting as an Information Service instead of a Telecommunication Service. This decision has major ramifications for businesses, consumers, and spam text messages. Join Host and Zipwhip  CMO, Scott Heimes, and James Lapic, Zipwhip’s Senior Vice President of Technology. 

Zipwhip CEO and co-founder John Lauer talks about how the company got its start, why texting is the ultimate communication tool for businesses and shares advice for other SaaS companies trying to scale.