In this episode:

On this episode of CPG Week, the podcast team talks about “zombie brands,” a rumored mega-merger of snacks and sweets, a recap of earnings, and another lawsuit for PRIME.

Nosh managing editor Monica Watrous and senior reporter Lukas Southard are joined by BevNET managing editor Martín Caballero in a packed episode where they talk about the idea of zombie brands and how it relates to other CPG categories (and Steven Seagal movies?). The group also discusses a rumored acquisition of Kellanova brands by Mars and what this could mean for both food companies. Afterwards, the team goes on to review recent beverage company earnings reports and yet another legal case filed against Logan Paul’s PRIME beverage company.

Show Highlights:

0:30 - Nostalgia is in and the podcast hosts discuss what discontinued CPG products should make a comeback. They share their favorite long-lost items from bubbly beverages to one of the OGs of the bar category. 

3:15 - After reading a recent story in Modern Retail focused on the increasing amount of “zombie brands,” the team discusses how this idea relates to alternative meats and its links to the influx of new brands that came out of the pandemic and have since stalled as investment has waned.  

8:15 - What could it mean for Kellanova to be acquired by sweets maker Mars and what does this foretell for both companies? The CPG Week podcast jumps into the rumors swirling around these food giants' possible merger.

12:30 - Marty goes over recent earnings from Celsius and BellRing Brands with a look towards how the large strategics are utilizing their distribution networks to buoy revenue.

15:00 - PRIME is in more legal hot water after beverage manufacturer Refresco filed a $67 million lawsuit alleging Logan Paul’s brand backed out of a production deal. Marty goes through this latest suit and what it could mean for others in the energy and sports drink categories.

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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