Episode 002 of Real Estate Team OS features Laurie Finkelstein Reader, leader of the Laurie Finkelstein Reader Team in South Florida.

Laurie and her team have served nearly 8,000 families and generated nearly $3 billion in sales volume over the years.

In this conversation, she shares the nonnegotiable aspects of the team’s culture and standards that allow them operationalize the concept of people over profits.

Listen to Episode 002 for Laurie's insights into:
- Defining, refining, and making decisions based on standards

- Focusing on how we make people feel (including a story of firing a coach based on that standard)
 - Giving back to the community through backpack drives and toy drives

- Growing from serving renters to helping buyers and sellers to starting a team

- Overcoming the early error of failing to collect data and build a database and learning to “romance your database”

- Looking to people for solutions and growth, rather than just systems or tools

- Learning to let go to people and situations and learning to hand off your long-time clients to other agents in the shift out of production

- “We’re heading more and more and more into teams.”

- Improving your ability to deliver a high level of service, generate more income, and grow your business by joining a team

- Joining a team before starting your own team

At the end, you’ll learn about the team she coaches with, the balance of designer bags and coupon culture, and the benefits of feeling intimidated.

Learn more about The Laurie Finkelstein Reader Team:
- https://www.lauriereader.com/
- https://www.tiktok.com/@lauriereaderrealestate

Follow Laurie Reader:
- https://www.instagram.com/lauriefinkelsteinreader/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos