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Is AI radically transforming the copywriting world? What does this mean for entrepreneurs, and how can it elevate your brand's messaging strategy?

In this episode, we're joined by Cassie Paton of Mettle and Tonic Co, a top-tier copywriting and brand messaging expert who's here to shed light on how AI can be our ally, not an enemy. Trust me, this isn't your average tech talk. Let's dive in!

Hit play now to hear:

⭐ Cassie dishes on how AI is more friend than foe, complimenting her creativity and business processes

⭐ Cassie's hands-on experience with asking Chat GPT for feedback on her copy (and going back and forth until she gets the answers she's looking for)

⭐ the skepticism surrounding AI-enabled work that some copywriter's are facing

⭐ how Cassie integrates AI into market research without losing that human touch

Whether you're an AI aficionado or an absolute beginner, Cassie's insights will have you looking at technology in a whole new way!

Connect with Cassie at mettleandtonic.com or @mettleandtonicco!

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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