In this episode of the Design Dialogues podcast, your host Beth Bieske interviews Penny Wilson, a social media and digital marketing expert. They discuss the importance of having a digital marketing strategy and how it goes beyond just posting on social media. Penny emphasizes the need to identify objectives, understand the target audience, and differentiate yourself from competitors. She also highlights the importance of regularly revisiting and revising the strategy as the business evolves. The episode concludes with a discussion on the role of analytics in assessing the effectiveness of the strategy. Overall, the episode provides valuable insights into developing a comprehensive digital marketing strategy.

Key parts in the Dialogue. 

11.38 Penny talks about the difference between working with an agency or having a marketing person in house

18.32 Penny talks about why it is so important to have a digital marketing strategy that means more than just posting on instagram. 

24.32 Penny talks about being on your objections for being in the digital space.

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