The Startup Chat with Steli and Hiten

007: Predictable Content Marketing


Listen Later

Welcome to Episode 7 of The Startup Chat with Steli and Hiten.  This week the focus is on content marketing, specifically repurposing content.  Content marketing is extremely important to both Hiten and Steli.
Hiten believes the fastest way to create a brand is to create content that sits in there in people’s minds.  Repurposed content can be used in a number of ways.  It can be gated and turned into PDF files that then can be used to to get people to fill in a form which can provide leads.  Webinars based on repurposed content can also get people interested in product demos.
Steli talks about making the content different when using it across various platforms.  He says it’s important that you understand the medium and the audience and create the correct message based on those things.
Today’s Tip
Steli:  Find the right medium for creating your content.  For example, maybe recording a video works best for getting your thoughts out.  If so, do that rather than restrict yourself to first writing content.
Hiten:  Talk to customers, or future customers, and ask them what is their biggest problem or frustration in business. Use what your learn to guide your content marketing efforts. That will ensure that you are writing about something a customer will care about.
Tweet at us with questions and comments from the show today @Steli and @hnshah.
Want Steli & Hiten to record more episodes of The Startup Chat?
Help us promote the podcast by subscribing on iTunes and writing a review! After you’ve published your review, send us an email with your mailing address. You’ll get Steli’s book The Ultimate Startup Guide to Outbound Sales + a free 15 minute call with either Hiten or Steli to talk about your business (limited availability; first come, first serve). Click here to make it happen!
...more
View all episodesView all episodes
Download on the App Store

The Startup Chat with Steli and HitenBy Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

201 ratings


More shows like The Startup Chat with Steli and Hiten

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,827 Listeners

This Week in Startups by Jason Calacanis

This Week in Startups

1,273 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,456 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,027 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,082 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

518 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

Founders by David Senra

Founders

1,875 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,993 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

217 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

345 Listeners

Lenny's Podcast: Product | Growth | Career by Lenny Rachitsky

Lenny's Podcast: Product | Growth | Career

1,333 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

152 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

459 Listeners