Every lending business could use a superfan, but what really are they, and just how much can they really help? In this episode, David Lykken is joined by award-winning entrepreneur, author, and customer experience speaker Brittany Hodak. Here, Brittany shares what superfans are, how important they are to a business, and how to create them! Tune in to learn more about superfan customers and how to increase traction for your lending business!