The Stanza

013 Inside the mind of a creative director: luxury real estate, hospitality, & DTC fashion


Listen Later

Subscribe to The Stanza, a weekly journal for investors & entrepreneurs in the creative industries https://www.thestanzamedia.com


*Check out which of your favorite hospitality brands use Peoplevine, the best CRM tool for the best private members clubs, luxury hotels, and restaurants. You can also book a free demo for your hospitality business: https://www.peoplevine.com


Today's guest is Lexy Copithorne, who is a creative director and brand strategist with experience across luxury real estate, hospitality, and fashion. I've never met anyone like Lexy - she has a unique intellectual approach to her creative work and in this episode we talk all about her process when creating physical and digital environments for brands.

Some of her experience includes: branding for luxury real estate developer JDS in New York, the Beverly Estate, also known as the Godfather House, Casalena, the LA Mediterranean restaurant, and is also a co-founder of Pruzan, a technical athletic wear company based between LA and London.

Also for some history here - before the lockdown Lexy and I were planning to launch a tequila brand but unfortunately the pandemic happened and our plans didn’t work out. But I got to witness how her creative mind works, and when I started this podcast, I just knew I had to have her on as a guest.

If you're obsessed with brand as it pertains to the digital and physical world, you're going to love this episode.


Episode Highlights

  • How to create a strong customer journey from physical to online
  • How to create a physical/digital ecosystem with strong brand identity
  • Marketing physical spaces (luxury real estate & hospitality)
  • Visual storytelling principles & process
  • Building a luxury athleisure brand
  • How Pruzan's run club creates community and fosters brand loyalty
  • Brand building for hospitality
  • Connect with Lexy: Copithorne & Company - Copithorne & Company (lexycopithorne.com)

    Check out Pruzan: Pruzan Official Website (pruzanrunning.com)
    The Copper Building (Developed by JDS): Home - The Copper
    The Beverly Estate: The Beverly Estate

    *This episode is sponsored by Peoplevine

    ...more
    View all episodesView all episodes
    Download on the App Store

    The StanzaBy The Stanza

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings


    More shows like The Stanza

    View all
    The Skinny Confidential Him And Her Show by Lauryn Bosstick and Michael Bosstick / Dear Media

    The Skinny Confidential Him And Her Show

    14,973 Listeners

    The Glossy Podcast by Glossy

    The Glossy Podcast

    255 Listeners

    The Business of Fashion Podcast by The Business of Fashion

    The Business of Fashion Podcast

    577 Listeners

    Second Life by Second Life

    Second Life

    2,861 Listeners

    the goop podcast by gwyneth paltrow

    the goop podcast

    6,760 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,552 Listeners

    How Long Gone by Chris Black & Jason Stewart / Talkhouse

    How Long Gone

    939 Listeners

    The Run-Through with Vogue by Vogue

    The Run-Through with Vogue

    705 Listeners

    The World's First Podcast with Erin & Sara Foster by Dear Media | Wishbone Production

    The World's First Podcast with Erin & Sara Foster

    2,768 Listeners

    The Debrief by The Business of Fashion

    The Debrief

    44 Listeners

    Move With Heart by with Melissa Wood-Tepperberg

    Move With Heart

    1,139 Listeners

    Fashion People by Audacy | Puck

    Fashion People

    234 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,376 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    617 Listeners

    Social Currency with Sammi Cohen by Social Currency

    Social Currency with Sammi Cohen

    64 Listeners