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Join us on a deep dive into the world of PR and marketing in the emerging cannabis industry with our guest, Rosie Mattio. As the founder of North America's largest cannabis-focused marketing and PR agency, Mattio Communications, Rosie's insights are invaluable to anyone looking to make a mark in this competitive field. We'll talk about how to establish yourself as a thought leader, strategies for personal and company branding, and how to stay controversy-free in this growing sector.

Our conversation with Rosie was buzzing with insights on effective media pitching, leveraging data, and fostering relationships within the media for successful client coverage. We dissected, among other things, the stunning success of campaign like the MariMed Boston Tea Party stunt. But remember, it's not just about company branding; individual branding, especially for company leaders, forms a crucial part of PR strategy. Rosie helps us navigate the tricky balance between the two, providing crucial tips for executives.

One can't ignore crises and public perception management, especially within the B2B space. Rosie shares her expertise on managing such situations, emphasizing the importance of prioritizing customers, families, and employees. Our chat isn't just restricted to the cannabis industry. Rosie takes us through the expansion of Mattio Communications into new industries and talks about the significance of attending industry conferences. Amidst these challenging times, we also discuss encouraging support and positivity. Tune in for a fascinating episode packed with Rosie's extensive experience and industry insights!

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Your hosts are Ben Larson and AnnaRae Grabstein.

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