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Crafting a mission statement might sound daunting, but what if I told you it's the compass your business needs to thrive? Join me, Kari Jo Patterson, on a journey from my first cringe-worthy mission statement—crafted with the help of Google and a husband's challenge—to a clearer vision that propelled my esthetician empire to success. We'll laugh together as I recount those early days and share how identifying your mission can transform your everyday hustle into a purposeful pursuit.

This episode is all about giving your esthetician business the directional boost it deserves. Without a defined mission, you're like a boat adrift at sea, wasting energy without ever reaching your destination. I'll help you sidestep those early pitfalls by sharing the lessons learned from my own experience and explain why a mission statement isn't just a piece of paper—it's the heart of your business. Prepare to be inspired and equipped to build your own empire with confidence and clarity, all while enjoying a good laugh at my initial business blunders.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com