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Picture this: You're standing in a liquor store in front of a new display. Instead of bottled beer and wine, you're looking at cannabis-infused beverages. Intrigued? So are we! This week, we're taking you on a journey through the unexpected twists and turns of big beverage companies like Boston Beer Company making their mark on the cannabis industry. 

Navigating the world of cannabis beverages isn't just about the high. It's about breaking down the barriers of stigma and learning how to market responsibly within the confines of strict regulations. To help us understand this better, we called upon Paul Weaver, Head of Cannabis at Boston Beer Company. With his insights, we explore how decades of craft beer experience can apply to cannabis beverages and how creativity can still shine through amidst regulatory restrictions.

But the exploration doesn't stop there. We're also looking into the evolving relationship of legal drinking age consumers with alcohol, non-alcoholic products, cannabis, and wellness. Are we witnessing a shift in drinking culture? And what role does the success of brands like Boston Beer Company's Teapot play in this changing landscape? So grab a seat, pour yourself a drink (whatever that might be), and join us as we push the boundaries of what we know about the beverage industry. Buckle up, it's going to be an intoxicating journey.

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High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

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Remember to always stay curious, stay informed, and most importantly, keep your spirits high.