In this insightful episode of the Med Spa Marketing Group Chat, hosts Lauren and Mitchell are joined by Rebekah Brannon, Director of Strategic Growth at Alpha, to delve into the nuances of launching new services and products. Drawing from their rich experiences at Esthetics Center and beyond, they share valuable lessons learned from past launches, including both "oopsie doopsies" and best practices. They discuss the critical steps of identifying service gaps based on client demand and competitor offerings, ensuring team buy-in, and the strategic use of organic and digital marketing to engage potential clients. The conversation highlights the importance of not cannibalizing existing services, integrating providers into the marketing process, and the power of before and after photos. This episode is a must-listen for anyone looking to successfully introduce new services or products in the med spa industry, providing a roadmap from conception to execution.

 

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