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Grab a seat and prepare for a 360-degree view into the world of cannabis branding and marketing, as we welcome the CEO of leading cannabis brand Old Pal, Rusty Wilenkin. Rusty shares the rollercoaster ride of his professional journey, leading us from the bustling streets of New York to the vibrant West Coast. We dive into Rusty's successful creation of Old Pal, highlighting the struggles of scaling and dissecting strategies that helped the brand stand out in a competitive market.

We're not just talking business, but more specifically, Old Pal's identity-driven success. Discover how Old Pal resonates with its audience and became the renowned brand it is today across so many markets. You'll hear the benefits of an asset-light model and the uncertainties that come with it, and learn how focusing on building a brand can fundamentally shift the game in the nascent cannabis industry. 

We wrap up our conversation with Rusty providing a valuable perspective on marketing strategies across different states and the significance of local adaptations. Hear about Old Pal's commitment to authenticity, their approach to inclusivity, and how they maintain a strong community presence. We also explore the brand's plans for geographic expansion and how they manage to stay ahead of competitors in such a dynamic industry. Get ready for an episode packed with insights and actionable tips from one of the top CEOs in the space.

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High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

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