Understanding your personality type can have a really powerful impact on your business, and can help you structure a high performing and successful business model. 

In Rebel Boss Ladies episode 028, I finally took a personality test and it turns out that I am an INFP-T, or a mediator. I recommend finding out your personality type before listening to this episode, you can do that by going to 16 Personalities, which lets you take a free Meyers-Briggs assessment.

Now I've never really been a huge fan of putting labels on myself and I think that's why I never took the test. But as my business has grown every year, and particularly a lot over the past 12 months, I realized I needed to be more open minded to this kind of information.

In this episode, I’m going to talk to my good friend Brit Kolo about why knowing your personality type is important when you’re creating your business strategy. She’s the creator of the Marketing Personality Type Framework at marketingpersonalities.com, as well as the host of the Marketing Personalities podcast.

Through Brit's framework you are able to match your Myers-Briggs personality type with a marketing strategy. Today, she's here to shake up your approach to marketing and inspire you to grow your business in a really feel good way. 

As you’re listening to this episode, I hope you’ll start thinking about how YOUR personality type affects you and your business. The purpose of this episode is not for you to learn about my personality type. It's for you to learn how you can take information about yourself and your personality and begin to customize your business around that, rather than the other way around. 

Instead of forcing yourself to fit molds, Brit will help you to understand how to do the opposite so that you can really enjoy your business and marketing. 

//GUEST BIO//

 //LINKS IN THE SHOW// 

Check out Brit's site here - https://www.marketingpersonalities.com/

Listen to the Marketing Personalities Podcast here - https://www.marketingpersonalities.com/category/podcast/

Take your free Myers-Briggs Personality Assessment here - https://www.16personalities.com/

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