My guest today says less 4% of pet professionals are people of color. If you’ve ever been to a pet industry trade show, pet consumer expo or conference you may have noticed that it’s a bunch of white people. 

 

Black-owned brands, businesses and pet professionals are underrepresented in the pet industry. In today’s podcast episode we talk about it, we celebrate new initiatives and provide some resources to explore how we can do our part in supporting these awesome pet bosses.

 

Lashonda Geffrard is the co-owner of a pet grooming salon in Ocoee, FL called The Paw Shop. She’s had a record year in 2021 and even just purchased a new mobile grooming vehicle to expand into those services this year. 

 

On top of running a successful salon and charity, last year, Lashonda launched the Black Pet Business Network, a non-profit bringing together like-minded pet industry business owners, professionals and influencers with the mission of growing strong black pet brands. I love her spirit and courage to step up as a leader. 

 

Get the full episode transcript here: https://bit.ly/petbosspodcast3

Access the full show notes here: https://petboss.com/episode3 

 

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