Charlie and Charlie welcome Zach Gemignani, co-founder and CEO of Juice Analytics, to talk about data storytelling. Charlie A. and Zach explain how data storytelling is a process and share their Data Story Creative Process (DSCP) that starts with understanding the dilemma, goals, data, and then to the analysis and story.  This process includes a last mile approach for data storytelling where it goes beyond analysis and includes a story to convey the results to compel action.

The DSCP Framework is explained by walking having some fun through a story with Charlie Y. being an Airbnb home owner and is looking to maximize his rental price and occupancy.  You will be surprised by what the data shows as actionable features.

Want to learn more about the Data Story Creative Process from the Belmont Data Collaborative and Juice Analytics?  Click here fore some helpful handouts and graphics.   

For more information please visit us at www.data4all.io or email us at [email protected].   

Zach Gemignani is CEO and co-founder of Juice Analytics. He has helped Juice become a leading analytics company focused on data storytelling and data products. As CEO, he is responsible for product direction, business development, and thought leadership. He is the author of "Data Fluency: Empowering Your Organization with Effective Data Communication" published by Wiley.

Prior to Juice, Zach led reporting and analytics efforts at AOL and was a consultant with Diamond Technology Partners and Booz Allen. He graduated from Haverford College with a Bachelor of Arts in Economics and received his MBA from The Darden School at the University of Virginia.

Links 

• The Data Story Creative Process - https://belmontdata.org/storytelling
• Juice Analytics: https://www.juiceanalytics.com/
• Zach's book - Data Fluency: Empowering Your Organization with Effective Data Communication by Zach Gemignani, C. Gemignani, R. Galentino, and P. Schuermann 
• Inside Airbnb - Nashville data

For more information please visit us at www.data4all.io or email us at [email protected].