In this episode, the guys interview fellow Canadian Phil Léger, a landscape professional with extensive experience in the green industry. Phil shares his journey from starting a lawn mowing business as a teenager to transitioning into tree work and hedge trimming. He discusses the challenges of hiring and delegating tasks, as well as the importance of finding the right employees. Phil also highlights the benefits of using battery-powered equipment and the focus on residential clients.

The conversation concludes with a discussion on the replanting of hedges and the importance of proper hedge structure. They cover various topics related to equipment, efficiency, and marketing in the landscaping industry. The speakers discuss the benefits of leasing equipment and the importance of planning equipment purchases. They also emphasize the role of equipment in attracting employees and increasing efficiency. The conversation touches on plant healthcare and tree spraying as well as the importance of marketing and advertising for business growth. In this part of the conversation,

Phil Leger discusses the importance of unique content and proactive SEO in online marketing. He also emphasizes the value of advertising and marketing, highlighting the need for continuous advertising even during slow periods. Phil shares his experience with choosing the right CRM software and using technology for efficiency in his business.

He also talks about the benefits of implementing systems and processes and the importance of hiring an office person. Phil discusses his plans for the future of his business and YouTube channel, and offers advice for those starting out in the industry. In this conversation, Phil Leger discusses the importance of mutual respect and trust in business relationships.

Finally, Phil emphasizes the value of authenticity in content creation and how it can resonate with audiences. Overall, the conversation highlights the importance of trust, relationships, purpose, and authenticity in the business and social media world.

Takeaways

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Follow Phil's YouTube and Instagram page for his tree trimming and other videos

https://www.youtube.com/@phil.vision

https://www.instagram.com/phil.vision/?hl=en

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