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Join Ben Larson and Anna Rae Grabstein for a spirited recount of CannaDataCon 2024 in Miami, where the mingling of cannabis industry titans led to a rich harvest of insights. Imagine a world where savvy discounts don't just cut costs; they build brand loyalty and encourage adventurous trials of new products. We toast to the innovation bubbling up in hemp-derived cannabinoid beverages, with marketers now skilfully quenching the digital thirst on platforms where traditional cannabis marketing was once parched.

Take a sip of our discussion as we explore the buzz around THC-infused beverages, which are shaking up industry events and luring the attention of alcohol heavyweights. As people who favor cannabis over cocktails, we reflect on how this preference resonates with the values that are increasingly guiding industry trends. We're stirring the pot on the potential for mergers in the beverage sector, the role of advocacy, and the crucial call for a united voice within the cannabis movement.

Cap off your experience with us as we shine a spotlight on Pennsylvania, where Governor Shapiro’s proposed legislation to legalize adult-use cannabis could spark economic fireworks. We hash out what this means for dispensaries on the frontlines and how it could ignite cross-state rivalries, especially with New Jersey.

Wrapping up, we revel in the shift in American attitudes toward cannabis, recognizing a need for the hemp and cannabis industries to band together to blaze trails for clear policies and consumer clarity. This episode is all about fostering connections and fanning the flames of strategic conversation within the cannabis community.

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Your hosts are Ben Larson and AnnaRae Grabstein.

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