Have you wondered why people don’t buy? Why does your salon have thousands of website visitors per month but lack in your new guest count? Or, why do some people buy products, and some don’t. Today you’ll hear the answer and learn from my favorite Behavioral Economics Expert, Bri Williams! Bri shares how we’re all lazy, scared, and overwhelmed, but ways we can help make life easier, comfortable and easy for our clients. She also reveals why we tend to be irrational and easily influential. This topic is incredibly interesting and is a must for all salon owners and their marketing teams!

 

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