What you're about to hear is the recording of a talk I did in September at the Richmond NLP group called 'The Principles Behind Transformational Change'. I was booked to speak at the Richmond NLP group, and lots of people were curious about how the principles behind clarity would go down with an audience steeped in NLP & Hypnosis, so I promised to record the talk for this podcast. My idea for the talk came from a simple question that's at the heart of our field: "What does it take to create the kind of life-altering transformations that make a profound, meaningful and lasting difference in a person's life?" Well, I realised while I was driving to this session that the very *first* public talk I'd ever given was to the Richmond NLP group 20 years ago. It was pretty mind-blowing to reflect on how much things have changed in that time. If you enjoy listening to the recording even half as much as I enjoyed giving the talk, you're in for a treat. So here it is…