You are the CEO of your store. You deserve to be paid well. Your customers deserve a store that thrives.

In this power-packed episode, Cathy Donovan Wagner dives deep into one of the most overlooked threats to retail profitability: gut-based pricing. If you've ever said, “That price just feels right,” or hesitated to charge what something’s truly worth, this one’s for you.

Learn why emotion-based pricing is costing your store big-time, how to reframe your mindset around margin, and the exact markup formula successful retailers use to build financially thriving businesses.

Cathy shares real-life retail examples, psychological pricing tips, and a behind-the-scenes look at how training your team can make or break your sales strategy. 

What You’ll Learn in This Episode:

Key Takeaways:

Resources Mentioned:

Your Millie Moment: Trust the Math, Not the Fear

Cathy once underpriced a stunning French outfit out of fear. Her coach challenged her to bundle it at a 58% markup. She was nervous but it sold out fast.

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Share this episode with a fellow store owner and help them tackle cash flow challenges!

You’re not just pricing a product, you’re financing your future. Try the math. Adjust the markup. Trust the process. Because profit isn’t scary. It’s strategic.