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Unlock the secrets to steering clear of costly mistakes in your aesthetics business with me, Kari Jo Patterson. Ever wondered how a lack of focus can lead to overspending and unnecessary stress? I share my personal journey, revealing the trials and errors I faced when launching my own venture. With just $4,000 from a tax return and a hidden credit card, I mistakenly fell into the trap of offering every service learned in school. Discover how my missteps with high-end wax and a full chemical peel line, despite my disdain for waxing, taught me invaluable lessons about the importance of clarity and niching down in the beauty industry.

In this enlightening episode, I highlight the critical role of understanding your ideal client and aligning your services with their needs. Learn from my experiences, where my initial investment in a microdermabrasion machine could have better served anti-aging clientele, proving the power of starting small and expanding based on client feedback. As I recount the evolution of my niche and the importance of a clear vision, I encourage fellow estheticians to embrace failures as stepping stones to success. Let my story inspire you to craft a thriving esthetics empire built on the wisdom of past missteps turned into triumphs.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com