The PricePlow Podcast

#035: Dan Lourenço & Ryan Hughes - Ghost Lifestyle and Energy

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In December of 2020, we got the chance to speak with Dan Lourenco and Ryan Hughes, co-founders of Ghost. In just over an hour, they covered several interesting topics, including:

  • Ghost Energy launch
  • Ghost Energy V2 (new packaging, formula, and flavor!)
  • Ghost 2020 recap (how Ghost overcame several obstacles to make 2020 the best year yet)
  • Ghost 2020 stats
  • How Ghost values partnerships even during times of hardships
  • What the future of sports nutrition retail may look like
  • Ghost’s plans for 2021 (V2 edition of Ghost’s sports nutrition line!)
  • Ben’s thoughts on Legend V2
  • A higher stim Ghost Legend
  • Ghost’s entrance into Canada
  • Other brands copying Ghost

    • Needless to say, this is a podcast that you don’t want to miss, so make sure that you stay tuned until the very end!

    Check Out the Full December 2020 PricePlow Exclusive Interview with Dan and Ryan at Ghost!

    https://www.youtube.com/watch?v=-TjnHHMQzCg

    Key Timestamps

    • (0:48) – How Ghost Energy V1 performed
    • (4:45) – Unexpected challenges with the launch of Ghost Energy
    • (18:00) – Ghost Energy V2 (new formula and the next flavor!)
    • (23:00) – Did Ghost consider using any other nootropic based ingredients in Ghost Energy?
    • (24:10) – Why Ghost switched to two-tone packaging for Ghost Energy
    • (25:30) – 2020 Recap (Gamer, Glow, Greens, Multi, Bubblicious, Nutter Butter)
    • (37:00) – 2020 Ghost Stats
    • (39:00) – Ghost Canada (the challenges of going international)
    • (41:00) – Dan’s thoughts on brands copying Ghost or wanting to be the next “Ghost”
    • (42:50) – How did GNC’s bankruptcy and COVID affect Ghost?
    • (45:00) – The importance of partnerships and Ghost’s decision to be exclusive
    • (51:00) – The future of sports nutrition retail (will Ghost ever be in large chains like Walmart or Target?)
    • (53:21) – Ghost 2021 (Sports Nutrition V2: Ghost Legend V2, Ghost Size V2, Ghost Pump V2, New flavor collaborations, more Ghost Energy, Protein RTDs, and Functional Foods)
    • (55:33) – Ben’s thoughts and feedback on Ghost Legend V2 (what you can expect)
    • (58:20) – A higher stim Ghost Legend on the way?
    • (1:01:03) – Dan and Ryan’s closing thoughts

      • As always, check out our Ghost News page and sign up for notifications to get new product news, coupons, and price drop alerts. Links to subscribe to the PricePlow Podcast are above.

      Ghost Energy is listed below, and you can learn more about it at our Ghost Energy blog post.

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