The PricePlow Podcast

By Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advanc... more

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The podcast currently has 241 episodes available.

The PricePlow Podcast episodes:

July 31, 2026#228: SuperHuman Goes All Red: Darin Decker Reveals Alpha Lion's New Pre-Workouts
Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion. He joins Mike and Ben for a full walkthrough of the biggest SuperHuman relaunch in years: five reformulated pre-workouts, a rebrand from black to red, and the debut of a new ingredient called Tensia.
Alpha Lion built its name on SuperHuman, and starting July 31, the entire sub-brand gets a V2 treatment. SuperHuman Original, Pump, Extreme, Jacked, and Burn all return with updated formulas, a new Superhuman Energy System, and packaging built around the idea that red means activation. Jacked adds PeptiPump and the novel probiotic-derived Tensia alongside its existing PeptiStrong content, while Burn stays untouched because, as Darin puts it, you don’t fix something that isn’t broken.
Decker also walks through Alpha Lion’s pricing overhaul, its GNC weight-management win with the Burn2O system, and why the brand is leaning into retail instead of chasing Meta ad spend. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Alpha Lion alerts before diving in.
https://blog.priceplow.com/podcast/darin-decker-superhuman-228
Video: Darin Decker Unveils the New Red SuperHuman Lineup
https://www.youtube.com/watch?v=Jz68mzZXxDo
Detailed Show Notes: Darin Decker Returns for the SuperHuman Relaunch
(0:00) – Introductions
(1:00) – Betting on Powdered Pre-Workout, Not Beverages
(3:15) – Why Superhuman Is Getting Its Own Spotlight
(5:30) – Same Burn, New Name: The Superhuman Energy System
(7:15) – Solving Superhuman’s Pricing Puzzle
(11:45) – Jacked Gets a Peptide-Powered Muscle Focus
(12:30) – The Storyteller Hire: How Darin Landed at Alpha Lion
(17:00) – Winning Weight Management at GNC
(20:45) – Formulating Alongside GLP-1s, Not Against Them
(22:30) – Why Meta Ads Don’t Move Pre-Workout
(26:30) – Retail as De-Risking: Dodging the Amazon Trap
(29:00) – Keeping the Fun (and Flavors) Alive
(31:15) – Dialing In Caffeine, Servings, and Delayed Release
(34:30) – Tensia: A Probiotic That Makes Its Own Nitric Oxide
(37:00) – Jacked as Burn’s Muscle-Building Sibling
(38:15) – Not Every Pre-Workout Should Do Everything
(42:30) – Vincamine, Collabs, and a Famous Equity Partner
(45:00) – “Blocking and Tackling”: Alpha Lion’s Back-to-Basics Playbook
(46:45) – Superhuman Core: The Amazon Entry Point
(56:30) – Launch Timeline: July 31 Online, August In Stores
(58:15) – Pre-Workout vs. Energy Drinks: Is the Category Still Growing?
(1:02:30) – Slow and Steady: Why Hardcore Pre-Workout Users Aren’t Going Anywhere
(1:04:30) – Darin’s Own Stack, Flavor Renames, and Ditching Artificial Colors
(1:08:00) – Unveiling the Red Tub: Black Was the Warm-Up, Red Is the Switch
(1:11:15) – A Stallone Movie Powers the Rebrand
(1:13:00) – Final Thoughts and What’s Next
Where to Follow and Learn More
Connect with Darin Decker and Alpha Lion
LinkedIn: Darin Decker
Instagram: @alpha.lion
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1h 16min
July 23, 2026#227: Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that’s what part two, with Dustin Elliott and Jake Mulder, covers) and goes straight for the theoretical side of things: where Wells thinks the next several years of supplement innovation are headed, and the problems NNB’s science team wants solved before anyone else notices they exist.
Shawn Wells’ Working Theories, and Where NNB Nutrition Takes Them
Wells has built a working framework around what he calls “GLP-1 Drag”, three linked theories covering muscle loss, mitochondrial fatigue, and dopamine flattening in people using GLP-1 medications. From there, the conversation covers precision fermentation’s takeover of the herbal extract market, a buccal pouch platform built around fast-absorbing nootropics and stimulants, and an unplanned detour into flush niacin and nicotine pouches.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for NNB Nutrition news alerts before diving in.
https://blog.priceplow.com/podcast/shawn-wells-glp-1-drag-227
Video: GLP-1 Drag, Precision Fermentation, and What’s Next for NNB Nutrition
https://www.youtube.com/watch?v=1YN6_wqnDkA
Detailed Show Notes: Shawn Wells on GLP-1 Drag and the Future of NNB Nutrition
(0:00) – Introductions
(1:15) – NNB’s Unicorn Growth and the Shift to Pure, Potent, Precise
(3:15) – Why Precision Fermentation Is Replacing Herbal Extracts
(7:45) – Turning Competitors Into Customers
(9:15) – Adaptogens Over Stimulants
(11:45) – What Shawn Wells Calls “Mitochondrial Drag”
(13:45) – GlucoVantage: A Post-GLP-1 Solution
(17:45) – Titrate Down: Why Quitting GLP-1s Cold Backfires
(19:15) – Dopamine Flattening and the Post-GLP-1 Comedown
(20:45) – Ben and Mike on Their Own GLP-1 Experiences
(25:45) – DL185 Dileucine and the Muscle-Sparing Stack
(31:45) – Inside the Buccal Pouch: Paraxanthine, Alpha-GPC, and Huperzine A
(38:15) – AmeriPouch, Troches, and the Nicotine Pouch Boom
(41:45) – Flush Niacin as a Possible Nicotine Off-Ramp
(44:15) – What’s Next: GAA, 4-Hydroxyisoleucine, and Pure 6-Paradol
(48:45) – The Case for Mood and “Shift in State” Beverages
(52:45) – Blue Light Glasses, Health Transformations, and Hyrox Goals
Where to Follow and Learn More
Connect with Shawn Wells and NNB Nutrition
LinkedIn: Shawn Wells
Instagram: @shawnwells
NNB Nutrition Website
Instagram: @nnbnutrition
LinkedIn: NNB Nutrition
NNB Nutrition on PricePlow – Sign up for news alerts
Resources Mentioned
Episode #048: Shawn Wells Upcoming Stimulant & The Energy Formula
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1h
July 16, 2026#226: Tom Reilly Returns with Grocery Wins and Creatine at VMI Sports
Tom Reilly, president of VMI Sports, returns for Episode #226 of the PricePlow Podcast, just five months after his debut on Episode #205. This time, Ben is joined by Spencer, PricePlow’s VP of Partnerships and Operations, who steps in for Mike and steers a big chunk of the conversation toward retail strategy.
Tom walks through how VMI keeps winning grocery shelf space at Wegmans, Giant Eagle, and now Wakefern’s ShopRite banner, and why understanding vendor portals, credits, and shipping requirements matters as much as the formula itself. He also unveils VMI’s newest creatine lineup, teases an unnamed protein snack headed for shelves by late summer, and explains why the brand waited two years to find the right creatine gummy manufacturer.
Along the way, Tom breaks down VMI’s GNC franchise partnerships, a new VP hire aimed at the beverage business, and the MAX Catalyst-powered formula behind KXR Stacked.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for VMI Sports alerts before diving in.
https://blog.priceplow.com/podcast/tom-reilly-vmi-sports-226
Video: Tom Reilly of VMI Sports on Grocery Wins, New Creatine Launches, and What’s Next
https://www.youtube.com/watch?v=ByrAxgt7kfk
Detailed Show Notes: Tom Reilly and VMI Sports
(0:00) – Introductions
(0:45) – VMI’s 2026 Grocery and Gym Push
(4:00) – Why Omnichannel Doesn’t Mean Everywhere
(6:30) – Wegmans, HEB, and Regional Loyalty
(8:15) – New SKUs Land on Wegmans’ Shelves
(10:00) – Giant Eagle’s Full-Circle Kroger Reunion
(11:45) – Supplements Take Over the Grocery Aisle
(14:00) – What Understanding Grocery Really Means
(17:00) – Sell-In vs. Sell-Through: The Credits Trap
(19:30) – Vendor Portals and Retail’s Hidden Grind
(22:15) – Cracking Wakefern and ShopRite
(25:45) – A New Protein Snack Is Coming
(28:30) – Dialing In the New Snack’s Macros
(30:45) – 97% Approval and What Food Feedback Really Looks Like
(33:15) – Three Creatine Launches in Three Months
(36:30) – Inside the New Creatine Pre-Workout
(38:30) – Creatine +Hydration Meets Aquamin
(41:15) – Finding the Right Creatine Gummy Partner
(44:15) – Solving the Creatine-to-Creatinine Problem
(47:30) – Patriot Pop Gummies Hit Grocery Shelves
(49:45) – Amazon’s Testing Rules and the Middleman Squeeze
(53:00) – Why the Brick-and-Mortar Shakeout Was Healthy
(56:15) – Inside VMI’s GNC Franchise Partnerships
(1:01:00) – A New VP and the Beverage Roadmap
(1:05:00) – Room to Grow in Pre-Workout RTDs
(1:09:00) – MAX Catalyst and the KXR Stacked Formula
(1:14:15) – Solving the Caffeine Goldilocks Problem
(1:16:15) – Dre’s Rebrand and Shelf-Ready Labels
(1:21:00) – Wrap-Up and Where to Find VMI
Where to Follow and Learn More
Connect with Tom Reilly and VMI Sports
LinkedIn: Thomas Reilly
LinkedIn: VMI Sports
Instagram: @tom_vmisports
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1h 23min
July 09, 2026#225: Doug Grant - The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing
Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990. By 1993, he’d become the first full-time nutritionist hired by an NBA franchise, starting with the Phoenix Suns and later serving the San Antonio Spurs and Miami Heat through seven championship seasons in a decade.
In this episode, Doug covers three major areas:
The enzyme cascade science behind his flagship digestive product
The blood-work-first philosophy he’s built from more than two decades with professional athletes
OHS’s developing work on microplastics (including a probiotic-derived enzyme and a blood-based plastic test that their independent chemist fully intended to disprove).
We also get into DSHEA, in-house manufacturing, and why TruShieldâ„¢ Certified is the natural fit for a brand that was already doing third-party testing before anyone required it. TruShield’s origin story is told in our conversation with Lori Bestervelt, Ph.D., and Thane Campbell on Episode #193.
Here, we get into why a company like Optimal Health Systems, who works with professional athletes, formulates the way they do, and why they need a service like TruShield Certified to ensure drug-free compliance.
https://blog.priceplow.com/podcast/doug-grant-optimal-health-systems-225
Video: Doug Grant of Optimal Health Systems Explains Microplastics and More
https://www.youtube.com/watch?v=1MSHRt328fs
Detailed Show Notes with Doug Grant of Optimal Health Systems
(0:00) – Doug Grant and the Road to the NBA
(8:45) – The Enzyme Cascade Behind Digest-A-Meal
(16:00) – How Processed Foods Are Breaking Us Down
(19:45) – Foundation, Customization, and Intervention
(27:00) – Blood Work Lessons from the NBA
(33:45) – Why OHS Chose TruShieldâ„¢ Certified
(42:15) – DSHEA, In-House Manufacturing, and the Three Criteria
(47:00) – Tracking Microplastics Through the Blood
(52:45) – ChemZyme, PlasticTest, and the Tupperware Case Study
(1:03:00) – Data as the Foundation
Where to Follow and Learn More
Connect with Doug Grant
LinkedIn: Douglas Grant
Instagram: Douglas D Grant
Optimal Health Systems
Optimal Health Systems Website
Instagram: @ohs4life
LinkedIn: Optimal Health Systems
Optimal Health Systems on PricePlow
TruShieldâ„¢ Certified
TruShieldâ„¢ Certified Website
TruShieldâ„¢ Certified: WADA-Experienced Lab Launches Comprehensive Banned Substance Testing Program
Episode #193: Banned Substances in Supplements? Not with TruShieldâ„¢ Certified: Lori Bestervelt & Thane Campbell<…
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1h 11min
July 02, 2026#224: SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that’s changed since February 2023.
The report card is mostly great news for Scott. Creatine’s move into cognitive health and older demographics played out almost exactly as he called it, hydration supplements kept climbing even as ready-to-drink sports drinks flattened out, and Red Bull is still the top-selling energy drink despite years of Celsius, Alani, Ghost, and C4 taking share. Scott, Mike, and Ben also cover where his 2023 calls needed adjusting, from ashwagandha’s staying power to pre-workout’s real exposure to energy drinks.
From there, the conversation moves into new territory: the creatine gummy boom, GLP-1 ripple effects on weight management and protein, precision fermentation’s push into alternative dairy proteins, and Scott’s fresh picks for the next ingredients to watch.
https://blog.priceplow.com/podcast/kaitlyn-kenna-smith-223
Video: Scott Dicker of SPINS Grades His 2023 Supplement Trend Predictions
https://www.youtube.com/watch?v=sDaC4LVirBk
Detailed Show Notes: Scott Dicker Returns After 3 Years of SPINS Supplement Trend Predictions
(0:00) – Introductions
(2:00) – Grading the Creatine Call Three Years Later
(3:30) – Sports Nutrition as the Testing Ground for Mainstream Trends
(8:00) – Hydration Shifts From Ready-to-Drink to Ready-to-Mix
(11:15) – Energy Drinks Continue Eating Into Pre-Workout Occasions
(16:30) – Red Bull Still Reigns, But the Perception Game Has Changed
(19:30) – Premium Pricing Reshapes the Creatine Category
(22:45) – Creatine Gummies Go From Novelty to Mainstream
(25:45) – Better Formats Win: Soft Chews and the Push for Stability
(27:15) – Delivery Formats and the Rise of “Permissible Indulgence”
(30:45) – L-Theanine and the Hunt for Stim-Free Alternatives
(37:30) – Kava, Caffeine Modulation, and the New Wave of Session Drinks
(42:45) – Why “Natural Flavors” on the Label Isn’t Enough Anymore
(48:15) – GLP-1s Reshape Weight Management and Create New Companion Categories
(52:15) – Active Lifestyle Meets Natural and Organic: A Consumer Venn Diagram
(59:15) – Cognizin, Health Span, and Winning the AI Search Era
(1:01:45) – Horseshoe Theory: How Niche Trends Find the Mainstream
(1:04:45) – Precision Fermentation’s Long Game for Alternative Proteins
(1:11:15) – Ice Cream and the Challenge of Refrigerated Snacking
(1:13:30) – Are Functional Ingredients Welcome in Snacks?
(1:16:00) – Is Fiber the New Protein?
(1:19:30) – Scott’s Playbook for Spotting the Next Mainstream Ingredient
(1:25:15) – Why Cognizin Became the Model for Ingredient Partnerships
(1:27:30) – The ZMA Comeback and Mike’s Mineral Preferences
(1:29:15) – Wrap-Up and Where to Find Scott and SPINS
Where to Follow and Learn More
Connect with Scott Dicker and SPINS
LinkedIn: Scott Dicker
LinkedIn: SPINS
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1h 31min
June 25, 2026#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Episode #223 of the PricePlow Podcast brings one of PricePlow’s own to the mic: Kaitlyn Kenna Smith, content creator for PricePlow and Bevlab, the face behind PricePlow’s TikTok, and host of the Powerhouse Mentality podcast. If you’ve watched PricePlow’s supplement and energy drink content on social, there’s a good chance Kaitlyn’s behind a lot of it.
In this episode, Mike and Ben dig into Kaitlyn’s full story: from a teenager who turned to running to escape a difficult home life to an aspiring professional CrossFit athlete eating over 3,000 calories a day and training twice daily. She’s open about recovering from an eating disorder, why the 1,200-calorie recommendation harms active women, and how she coaches clients to focus on habits and biofeedback over scale weight.
The conversation also covers creatine’s well-earned mainstream moment, the rise of functional ingredients in energy drinks, what 1st Phorm gets right about community, and why in-person events matter more than follower counts.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for PricePlow news alerts before diving in.
https://blog.priceplow.com/podcast/kaitlyn-kenna-smith-223
Video: Kaitlyn Kenna Smith of Powerhouse Mentality on CrossFit, Nutrition, and Content Creation
https://www.youtube.com/watch?v=W4XZpR0-9K8
Detailed Show Notes: Kaitlyn Kenna Smith of Powerhouse Mentality
(0:00) – Introductions
(2:45) – From Last Picked in Gym Class to CrossFit Athlete
(7:15) – Breaking the 1,200-Calorie Myth for Active Women
(10:45) – Hydration Basics and the Double Session Advantage
(19:15) – Kaitlyn’s CrossFit Macros
(22:30) – Scale Weight, Biofeedback, and Coaching Real People
(27:30) – Women’s Hormones and Lifestyle Variables
(31:30) – Creatine, Gummies, and Making Supplements Accessible
(38:30) – Functional Ingredients, Delivery Systems, and a Health-First Shift
(43:45) – Why Kaitlyn Loves 1st Phorm
(49:00) – Industry Events and the Unexpected Reach of Content
(57:15) – Misinformation, Nuance, and Short-Form Limitations
(1:04:45) – CrossFit Competition Structure and Ehlers-Danlos Syndrome
(1:10:30) – Kaitlyn’s Supplement Stack
(1:13:00) – Iron, Ferritin, and Lactoferrin for Female Athletes
(1:16:00) – Energy Drink Favorites and a Market Gap
(1:18:15) – The Powerhouse Mentality Podcast
Where to Follow and Learn More
Connect with Kaitlyn Kenna Smith
Instagram: @ThePowerhouseMentality
Instagram/TikTok: @KaitlynKennaFitness
The Powerhouse Mentality on Spotify
The Powerhouse Mentality on YouTube
PricePlow on TikTok (@PricePlow)
Resources Mentioned
Kaitlyn + Victoria: Powerhouse Mentality Episode (YouTube)
Kaitlyn + Victoria: Powerhouse Mentality Episode (Spotify)
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1h 24min
June 18, 2026#222: Doss Cunningham Sees the Future - C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.
In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and Ben for our first in-depth podcast conversation together, covering everything from C4’s origin story to the strategic reinvention of Cellucor.
Changes for Cellucor, C4 Energy’s Growth, and Expansion Beyond Bloom
The trigger for the conversation is what’s happening right now. Cellucor wiped its social media slate clean and launched Cellucor Longevity Creatine + NAD as the opening move in a new Active Health & Wellness direction. But Doss goes much further here, covering the hard lessons from failed brands, the Bloom investment and portfolio vision, C4 Energy’s push to own the “Everyone’s an Athlete” performance lane, and what’s coming next across the Nutrabolt lineup.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Cellucor alerts on PricePlow before diving in.
https://blog.priceplow.com/podcast/doss-cunningham-nutrabolt-222
Video: Doss Cunningham on C4, Cellucor, and Building a Supplement / Wellness Empire
https://www.youtube.com/watch?v=Rvm-9VieMt4
Detailed Show Notes: Doss Cunningham and Nutrabolt on the Future of Cellucor and C4
(0:00) – Introductions
(3:00) – Going Public: Why Now?
(6:30) – The C4 Origin Story
(12:30) – Hard Lessons: Failures as Fuel
(17:15) – The Beverage School
(22:00) – Reinventing Cellucor: Active Health & Wellness
(29:00) – Peptides and Exclusive Innovation with Nuritas
(32:30) – Portfolio Strategy: Bloom and the P&G Vision
(38:45) – C4 Energy: Owning the Performance Lane
(43:15) – Cereal Killer, M5 Extreme, and the Art of the Big Swing
(50:45) – C4 AlphaBomb and Deura9â„¢ Caffeine
(52:00) – C4 Energy Redesign and Reformulation
(57:30) – C4 Smart Energy: The Sleeping Giant
Where to Follow and Learn More
Connect with Doss Cunningham and Nutrabolt
Doss Cunningham on LinkedIn
Cellucor on Instagram: @cellucor
C4 Energy on Instagram: @c4energy
Nutrabolt on LinkedIn
Cellucor Official Website
Nutrabolt Official Website
Cellucor on PricePlow (sign up for news and price alerts)
Resources Mentioned
Cellucor Longevity Creatine + NAD+ – the launch that triggered this conversation
C4 AlphaBombâ„¢ (Deura9â„¢ Caffeine) – C4’s highest-stim pre-workout with deuterated caffeine
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1h
June 11, 2026#221: Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return
Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand’s full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the building and moving to a 3PL model finally cleared the slate. He calls this the best formula work Morphogen has ever done, at the healthiest margins in company history.
The conversation covers AlphaGEN’s return to 10g L-Tyrosine, why PRIME is the anchor of the entire health line, details like how he navigates AstraGinÂ® and BioPerineÂ® across a multi-product stack, and the surprising origin of CALM.
Then comes the main event: the Nick Walker equity partnership, explained in full, including some of the financial structure the internet has been speculating about. The episode closes with a frank look at the longevity wave ahead, the natural-vs.-enhanced debate, and a nostalgic look back at the golden age of stimulants.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Morphogen Nutrition news alerts before diving in.
https://blog.priceplow.com/podcast/ben-hartman-morphogen-nutrition-221
Video: Morphogen’s Second Rebrand, Nick Walker Equity, and the 10g Tyrosine Return
https://www.youtube.com/watch?v=1avyjD3spOk
Detailed Show Notes: Ben Hartman on Morphogen’s Rebrand, the Nick Walker Deal, and Where Supplements Are Heading
(0:00) – Introductions
(0:45) – The Second Rebrand: What Triggered It
(3:00) – The Failed Acquisition: First Public Account
(5:00) – David DeMesquita: The Missing Third Partner
(8:45) – Business Lessons: Termites at the Foundation
(12:30) – Best Formulas Ever, Healthiest Margins Ever
(13:15) – Hero vs. Backup Ingredients: Supply Chain and Formula Thinking
(18:30) – Diminishing Returns: “Racing to the Bottom”
(20:30) – Breaking the Debt Cycle: PO Discipline and the Move to 3PL
(27:45) – ALPHAGEN Reborn: The 10g L-Tyrosine Decision
(30:15) – Eria Jarensis, Manufacturing Partners, and Label Honesty
(35:15) – PRIME: Origin Story and the Anchor Health Product
(40:30) – AstraGinÂ® and BioPerineÂ®: Choosing Absorption Enhancers Wisely
(46:30) – CALM: From Bodybuilding Contest Prep to Gen Pop
(51:15) – “I Don’t Listen to My Customers”
(54:45) – Blood Work, Hormones, and Realistic Self-Assessment
(1:01:30) – The Nick Walker Partnership: How It Actually Happened
(1:04:30) – Equity, Not a Paycheck: “We Gave It to Him”
(1:11:30) – Nick’s Feedback, Carb Fuel, and PROTEGEN on the Way
(1:16:45) – From Bodybuilding Brand to Health and Wellness
(1:21:30) – The Longevity Wave: NMN, Urolithin A, and Mitochondrial Health
(1:27:00) – Natural vs. Enhanced: An Honest Reassessment
(1:35:00) – The Supplements That Actually Moved the Needle
(1:38:00) – Stimulant Nostalgia: DMAA, Ephedrine, and What’s Still Available
(1:40:45) – Dedra Hartman (CFO) and Closing Thoughts
Where to Follow and Learn …
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1h 43min
June 04, 2026#220: Uday Gosalia - Fighting Mandatory Product Listing from the US Capitol
Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day. Their guest on the US Capitol steps at sunset: Uday Gosalia, founder of UGo Beyond and a proud advisor to Future Nutra.
This year’s trip had a sharper edge than most. For the first time in several years, the industry came to DC specifically in opposition to active legislation, not just to make a general case. Two bills are in play: Senator Dick Durbin’s Dietary Supplement Listing Act of 2026 (S.3677), which would require every supplement SKU registered with the FDA before market entry, and the Dietary Supplement Regulatory Uniformity Act (H.R. 7366), introduced by Rep. Nick Langworthy, which needs a Senate companion to stop states from layering their own supplement restrictions on top of federal law.
The conversation covers those two bills, the drug preclusion clause risk, what actually happens when you explain DSHEA to a senator’s staffer, and why consistent DC presence matters more than any single meeting. Our NPA Fly-In Day preparation guide and Episode #100 with NPA CEO Dan Fabricant offer essential background on PricePlow’s history at these events.
Subscribe to the PricePlow Podcast and sign up for FDA news alerts before diving in.
https://blog.priceplow.com/podcast/uday-gosalia-220
Video: Uday Gosalia and Future Nutra Oppose MPL at NPA 2026 Fly-In Day
https://www.youtube.com/watch?v=L7WBa-IPH5I
Detailed Show Notes: Uday Gosalia (UGo Beyond) at the NPA 2026 Fly-In Day
(0:00) – Introductions
(1:45) – The 2026 NPA Fly-In: Industry on the Offensive
(2:15) – Opposing S.3677: The Mandatory Product Listing Problem
(5:00) – H.R. 7366: Protecting Supplement Access for Minors
(7:15) – HSA/FSA Eligibility and the Enforcement Gap
(8:00) – Rep. Jim McGovern: An Unexpected Ally
(11:00) – Teaching the Hill: Explaining How Supplements Are Regulated
(12:45) – Do Your Legislators Take Supplements?
(14:30) – The Ashwagandha “Gotcha” Moment
(15:45) – DC Is More Accessible Than You Think
Where to Follow and Learn More
Connect with Uday Gosalia and UGo Beyond
LinkedIn: Uday Gosalia (UGo Beyond)
Sign Up for FDA News on PricePlow
Resources Mentioned in This Episode
NMN, FDA, and the Supplement Industry’s Winning Battle Against Pharma
NPA Fly-In Day Guide: How to Come Prepared for a “Lobby Day”
Dan Fabricant (NPA): Why You Need to Show Up in Washington DC (Episode #100)
The NPA is Fighting Dick Durbin’s 2022 Supplement Bill (Episode #067)
Thanks to Uday Gosalia for joining from the Capitol steps, and to Joey Savage and Future Nutra for making this episode happen. For anyone ready to get involved in supplement advocacy, our NPA Fly-In D…
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20min
May 28, 2026#219: Doug Miller Returns - Nova Prime Labs Peptides Extends Empire Beyond CORE & Unmatched
Episode #219 of the PricePlow Podcast welcomes back Doug Miller, founder and CEO of Core Nutritionals, for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller. Doug’s opening line sets the tone perfectly: “We’re *still* figuring it out and protein prices are *still* on the rise!”
In this conversation, Mike and Ben cover the entire Crush It Holdings universe:
Doug’s amicable exit from Arms Race Nutrition
The decision to shut down the resurrected Myoblox brand
Where his focus now sits — Core Nutritionals, Unmatched Supps (his two-year partnership with Kris Gethin), and
The freshly launched Nova Prime Labs research-use peptide venture.
Along the way, the crew digs into CreGAAtine, Unmatched’s DTC pivot away from broad retail, an incoming Stem Cell product launch, the Unmatched Bar targeting Olympia 2026, and how another protein price spike is reshaping Core’s lineup. Merica Labz gets a few shouts as well.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for news alerts before you dive in!
https://blog.priceplow.com/podcast/doug-miller-219
Video: Doug Miller Returns: Core Nutritionals, Unmatched Supps & Nova Prime Labs
https://www.youtube.com/watch?v=KOXpJ94gZR4
Detailed Show Notes: Doug Miller on Core, Unmatched Supps, and Entering the Peptide Space
(0:00) – Introductions
(1:00) – Exiting Arms Race and Putting Myoblox to Bed
(7:00) – What Makes a Brand Worth Running
(12:00) – Core Nutritionals and Unmatched: Two Brands, One Focus
(16:00) – The Kris Gethin Partnership: Founding Unmatched Supps
(19:45) – Going All-Natural and Pulling Back from Vitamin Shoppe
(22:00) – CreGAAtine: The Science and Unmatched’s First-in-the-US Play
(24:30) – White Packaging, Stem Cell Launch, and Managing the Pipeline
(30:00) – Functional Foods: Core Balls, Brownies, and the Unmatched Bar
(35:30) – Merica Energy and the Unmatched Drink
(38:45) – Entering the Peptide Space: Nova Prime Labs
(43:30) – Quality Standards and the Scammer Already at the Door
(49:00) – Oral Bioregulators and What Nova Prime Won’t Sell
(51:15) – GLPs, Fat Burners, and “Natural” in 2026
(57:00) – Crush It Wellness MD and Protein Prices: Still Figuring It Out
Big thanks to Doug Miller for coming back after four and a half years and talking through everything happening across the portfolio. If you’re following Core, Unmatched, Nova Prime, or Merica Labz, PricePlow has news alerts for all of them.
And thanks to Darren and the team at PerfectShaker for sponsoring the PricePlow Podcast — check out their lineup of shaker cups at PricePlow.com/perfect-shaker, or get the full story behind the brand in Darren Thompson: Inside PerfectShaker | Episode #209.
Subscribe to the PricePlow Podcast, sign up for news from Core, Unmatched, Doug Miller, and Merica Labz on PricePlow, and leave us a great review on iTunes and Spotify!
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